Consumer households comfy with Teflon, Tritan

By Rhoda Miel
News Editor

Published: April 9, 2013 3:31 pm ET
Updated: April 11, 2013 8:39 am ET

Image By: Ignite USA LLC Contigo uses Tritan for the container body of its new Shake & Go product, which works with liquid flavoring systems like MiO and Dasani Drops.

Related to this story

Topics Consumer Products, Housewares, Materials Suppliers
Companies & Associations Dow Chemical Co., Eastman Chemical Co.

CHICAGO — The annual International Home + Housewares Show at Chicago's McCormick Place is geared around housewares companies and the retailers looking for new items to stock in their stores.

Material selection — especially specifics on which plastics these new products use — is not a big focus for marketing executives staffing the booths.

"It's BPA-free," offered one communications director for a company expanding into a new series of kitchen appliances.

Through three exhibit halls worth of storage bins, mugs, cake decorating tools and, yes, kitchen appliances, there were two exceptions. The resins most retailers recognize and offer up to differentiate their products are two brand names — Teflon and Tritan.

And the makers of those two products, DuPont Co. with its Teflon-brand polytetrafluoroethylene and Eastman Chemical Co. with its Tritan copolymer, were busy throughout the show as well, making sure those names remain on retailers' lips.

"We really wanted to pull together a marketing campaign," said Christa Kaiser, global consumer business segment manager for Teflon finishes.

Teflon's nonstick PTFE, she said, has taken a beating the last few years from the makers of competing ceramic coatings, so DuPont has introduced its coating system available in multiple colors, such as "hot chili," "spicy olive" and "aubergine purple" and stressed its long-term status as a safe material.

At the 2013 show, the Wilmington, Del.-based firm also had an interactive booth with a beanbag toss game that gave away prizes of small Teflon-coated pans.

"We're just being a little more aggressive with getting the name out there than we had been in the past," Kaiser said in an interview at IHHS, held March 2-5.

Teflon has been on the market for more than 50 years, she said, and an increased public relations effort is aimed at reminding retailers and consumers of its established status in housewares.

Eastman, on the other hand, introduced its Tritan-brand copolyester recently, in 2007. But it quickly became the established replacement for polycarbonate in baby bottles, water bottles and other food containers. It is showing up in a new line of blenders and steaming trays under chef Wolfgang Puck's line of products for WP Appliances Inc., in meat grinding attachments for Bodum Group's stand mixers and in a 3½-gallon beverage dispenser.

The Tritan name is frequently mentioned not only on the trade show stands, but placed on product labels that individual buyers see at the stores.

"Consumers are a lot more informed and want to know what things are made of," said Marty Boykin, global business manager for Kingsport, Tenn.-based Eastman's durables business unit.

At IHHS, Eastman was able to meet with brand developers to discuss upcoming products, building on its recognition among industrial designers while making sure that buyers for international retail giants know about Tritan. The firm also handed out re¬usable double-wall drink cups modeled after the former Solo Cup's disposable cups to show the resin being used in solid colors, rather than the transparent version.

"We have people we meet with here every year who come to us wanting to use Tritan specifically," Boykin said.


Comments

Consumer households comfy with Teflon, Tritan

By Rhoda Miel
News Editor

Published: April 9, 2013 3:31 pm ET
Updated: April 11, 2013 8:39 am ET

Post Your Comments


Back to story


More stories

McCann expanding in Ohio

December 17, 2014 11:59 am ET

Compounding firm McCann Plastics will spend $1.2 million on an expansion project that will create 15 new jobs at its plant in Green, Ohio.    More

Image

Shipping slowdowns add to season's stress

December 16, 2014 4:02 pm ET

Toy companies know what they want for Christmas: an end to crippling shipping delays at West Coast ports.    More

Image

Israeli compounder building $13.1 million facility in North Carolina

December 12, 2014 1:14 pm ET

Tosaf USA, a subsidiary of Kfar Yona, Israel-based Tosaf Compounds Ltd., will build a compounding and masterbatch production facility in North...    More

Image

PPS resin maker Lumena cuts production after ‘difficulties’ with banks

December 12, 2014 11:47 am ET

Polyphenylene sulfide resin maker China Lumena New Materials Corp. said it’s having difficulty “maintaining the continual support”...    More

Image

Resin distributor Biesterfeld Plastic buys out partner in Biesterfeld Nordic

December 11, 2014 12:21 pm ET

Hamburg, Germany-based Biesterfeld Plastic GmbH, a distributor for the European plastic and rubber industry, announced that it has bought the shares o...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events