Consumer households comfy with Teflon, Tritan

By Rhoda Miel
News Editor

Published: April 9, 2013 3:31 pm ET
Updated: April 11, 2013 8:39 am ET

Image By: Ignite USA LLC Contigo uses Tritan for the container body of its new Shake & Go product, which works with liquid flavoring systems like MiO and Dasani Drops.

Related to this story

Topics Consumer Products, Housewares, Materials Suppliers
Companies & Associations Dow Chemical Co., Eastman Chemical Co.

CHICAGO — The annual International Home + Housewares Show at Chicago's McCormick Place is geared around housewares companies and the retailers looking for new items to stock in their stores.

Material selection — especially specifics on which plastics these new products use — is not a big focus for marketing executives staffing the booths.

"It's BPA-free," offered one communications director for a company expanding into a new series of kitchen appliances.

Through three exhibit halls worth of storage bins, mugs, cake decorating tools and, yes, kitchen appliances, there were two exceptions. The resins most retailers recognize and offer up to differentiate their products are two brand names — Teflon and Tritan.

And the makers of those two products, DuPont Co. with its Teflon-brand polytetrafluoroethylene and Eastman Chemical Co. with its Tritan copolymer, were busy throughout the show as well, making sure those names remain on retailers' lips.

"We really wanted to pull together a marketing campaign," said Christa Kaiser, global consumer business segment manager for Teflon finishes.

Teflon's nonstick PTFE, she said, has taken a beating the last few years from the makers of competing ceramic coatings, so DuPont has introduced its coating system available in multiple colors, such as "hot chili," "spicy olive" and "aubergine purple" and stressed its long-term status as a safe material.

At the 2013 show, the Wilmington, Del.-based firm also had an interactive booth with a beanbag toss game that gave away prizes of small Teflon-coated pans.

"We're just being a little more aggressive with getting the name out there than we had been in the past," Kaiser said in an interview at IHHS, held March 2-5.

Teflon has been on the market for more than 50 years, she said, and an increased public relations effort is aimed at reminding retailers and consumers of its established status in housewares.

Eastman, on the other hand, introduced its Tritan-brand copolyester recently, in 2007. But it quickly became the established replacement for polycarbonate in baby bottles, water bottles and other food containers. It is showing up in a new line of blenders and steaming trays under chef Wolfgang Puck's line of products for WP Appliances Inc., in meat grinding attachments for Bodum Group's stand mixers and in a 3½-gallon beverage dispenser.

The Tritan name is frequently mentioned not only on the trade show stands, but placed on product labels that individual buyers see at the stores.

"Consumers are a lot more informed and want to know what things are made of," said Marty Boykin, global business manager for Kingsport, Tenn.-based Eastman's durables business unit.

At IHHS, Eastman was able to meet with brand developers to discuss upcoming products, building on its recognition among industrial designers while making sure that buyers for international retail giants know about Tritan. The firm also handed out re¬usable double-wall drink cups modeled after the former Solo Cup's disposable cups to show the resin being used in solid colors, rather than the transparent version.

"We have people we meet with here every year who come to us wanting to use Tritan specifically," Boykin said.


Comments

Consumer households comfy with Teflon, Tritan

By Rhoda Miel
News Editor

Published: April 9, 2013 3:31 pm ET
Updated: April 11, 2013 8:39 am ET

Post Your Comments


Back to story


More stories

Image

Contigo, Avex buy lets Newell Rubbermaid leapfrog new bottle development

July 22, 2014 4:11 pm ET

Newell Rubbermaid Inc. is ready to accelerate its move into the reusable water bottle business with the purchase of two on-the-go drinkware brands.    More

Image

DSM planning North American nylon plant

July 22, 2014 11:41 am ET

Materials firm Royal DSM NV plans to build a new nylon resin plant in North America, but no decision has been made on the plant's exact location.    More

Image

Newell Rubbermaid to acquire Contigo brand

July 21, 2014 5:00 pm ET

Consumer products company Newell Rubbermaid Inc. has signed an agreement to acquire Ignite Holdings LLC, owner of the Contigo and Avex brands of...    More

China launches investments in Belarus

July 21, 2014 10:10 am ET

China is preparing to invest in a major bottle grade PET production project planned by the Belarus PET and polyester fibers producer...    More

Image

Polynt, CCP create composite resins giant

July 18, 2014 10:13 am ET

France's Total SA has agreed to sell CCP Composites to Polynt Group SpA, based in Italy, for an undisclosed price.    More

Market Reports

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Plastics Recycling Market Review & Outlook 2014

This special report from Plastics News examines the North American plastics recycling industry and provides insight into indicators that impact market viability, including Resin pricing trends for virgin and recycled market material and historical Resin production trends for post- consumer and industrial waste.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events