Australian firm to re-launch PVC sandals in US

By Kate Tilley
Correspondent

Published: April 10, 2013 2:36 pm ET
Updated: April 10, 2013 2:40 pm ET

Holster sandals in US

Image By: Holster Fashion Pty. Ltd. photo Holster’s St Tropez jelly sandal

Related to this story

Topics Consumer Products

NOOSA, AUSTRALIA — Australian fashion accessories company Holster Fashion Pty. Ltd. plans to re-launch its injection molded PVC women's and children's footwear, called jelly sandals, in the U.S. next year, following an unsuccessful attempt in 2011.

Holster, based in the seaside shire of Noosa, in Queensland, is owned by husband-and-wife team Ben Nothling and Natalie Miller.

In 2011, jelly sandals were sold in North America through a distributor in Tustin, Calif., which marketed them through a website and more than 20 U.S. retail outlets.

At that stage, Nothling was buoyant about the sandals' enormous growth potential in the U.S. market. "Reports of the 2011 summer season styles' sales in U.S. retail stores stocking Holster have been fantastic," he told Plastics News.

But this week he said U.S. growth had stalled after "parting ways" with the distributor after only one season. "I believe Holster has not been properly launched into the U.S. market yet. We are starting again in the 2014 summer," Nothling said.

Its U.S. website does not list products and there have been no U.S. retail sales since the original distributor's agreement was terminated.

But Nothling confirmed a new distributor, a private company he will not name, will sell the products in the U.S. next year.

Nothling and Miller formed Holster in January 2001 after a surfing trip to Indonesia. They began importing and marketing Indonesian-manufactured surfboard covers and fashion accessories.

They added jelly sandals to the product range in 2005, and the footwear now accounts for 90 percent of total sales volume. Designed by Miller, the point of difference is the sandals' decorations with stylish touches like diamante studs and varied patterns.

The soft, open-toed PVC sandals are made by an unnamed Chinese manufacturer. Although Nothling and Miller originally used the manufacturer's generic molds, they now design molds in-house. Jelly sandals are exported globally from China. Nothling said some components were manufactured in other countries, but would not provide more detail.

In 2010, the company sold more than 300,000 pairs of jelly sandals, which increased to 450,000 in 2011 and the same in 2012. Nothling expects Holster to sell 500,000 pairs this year.

Jelly sandals are sold in more than 50 countries and 2,300 stores globally. Nothling said Asian sales have increased 500 percent since the company launched in Asian markets in 2008. It exports to Hong Kong, Japan, Korea, Malaysia, Singapore, the Philippines, Taiwan and Thailand.

"Our brand helps to drive sales [in Asia]. Many people are aware of our brand now, and want to wear our products and be associated with what we have created," he said.

"I see opportunity in all Asian markets we sell into, as our brand is becoming very popular there. Asian people are very brand focused as opposed to western countries."

Nothling said Holster's sales were impacted by the European economic crisis. "Orders halved [from 2011 to 2012]. They are increasing again with some new U.K. and European distributors onboard."


Comments

Australian firm to re-launch PVC sandals in US

By Kate Tilley
Correspondent

Published: April 10, 2013 2:36 pm ET
Updated: April 10, 2013 2:40 pm ET

Post Your Comments


Back to story


More stories

Image

Bayer PC used for lightweight, durable luggage collection

July 24, 2014 10:52 am ET

Bayer MaterialScience has partnered with U.S.-based travel goods manufacturer Andiamo Luggage LLC to create a special plastic for suitcases that is...    More

Image

Contigo, Avex buy lets Newell Rubbermaid leapfrog new bottle development

July 22, 2014 4:11 pm ET

Newell Rubbermaid Inc. is ready to accelerate its move into the reusable water bottle business with the purchase of two on-the-go drinkware brands.    More

Image

Finding the picture-perfect use of scrap PS

July 17, 2014 12:26 pm ET

Shanghai Intco Industries Co. Ltd. was established 20 years ago in the United States as a trading company, but now based in China, the firm claims to ...    More

Image

GE marks a moon shot victory with a shoe focused on materials

July 17, 2014 11:29 am ET

GE — a company long known for making consumer goods such as refrigerators and light bulbs — is launching a campaign Wednesday designed to ...    More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events