Modern Edge's Angell offers lessons in creative thinking

By Bill Bregar
Senior Staff Reporter

Published: April 12, 2013 2:22 pm ET
Updated: April 12, 2013 2:27 pm ET

Image By: Plastics News photo by thegallerystudio.com Charles Austen Angell, chairman-elect of the Industrial Designers Society of America

Related to this story

Topics Design, Plastics News Executive Forum

TAMPA, FLA. — Creativity at a business has to be a process that involves people from different departments, tied together by an innovation culture, Charles Austen Angell, chairman-elect of the Industrial Designers Society of America, told an Executive Forum audience.

"There is nothing more important than a creative process," he said.

Take people away from their normal work and put them together to brainstorm. "It's about how your roles are interacting when they're mixing around," Angell said.

Angell, founder and president of Modern Edge Inc. in Portland, Ore., said "meaningful play" can foster creative thinking.

He pointed out that members of a basketball team are used to playing together, all season long. That's not the case with a manufacturer. You can tell a production person to throw out ideas, not to be afraid of saying something stupid, but Angell said it's not easy for them.

That person might have incredible insight that can provide focus, he said.

Angell showed slides of a project he worked on in Kenya, developing an osmosis system for water. The team drove on dirt roads and river beds, to tiny villages with five or six huts. Once lush, the area now suffers from drought.

In this remote location, one man complained to them that kids these days don't want to work. Angell's message: Even halfway around the world, people are not that different.

"Creativity is completely a process, just like surgery is a process," Angell said. "Just because it's a process doesn't mean anybody could do it."

Plastics News' Executive Forum was held March 3-6 in Tampa.


Comments

Modern Edge's Angell offers lessons in creative thinking

By Bill Bregar
Senior Staff Reporter

Published: April 12, 2013 2:22 pm ET
Updated: April 12, 2013 2:27 pm ET

Post Your Comments


Back to story


More stories

Image

Western Case grows with investments in infrastructure and equipment

February 27, 2015 5:56 pm ET

RIVERSIDE, CALIF. — Blow molder Western Case Inc. has invested significantly in infrastructure and equipment while relocating and raising the...    More

Image

Born to be plastic — a DIY Harley-Davidson

February 27, 2015 11:12 am ET

Owning a real Harley-Davidson was not enough for bike nut Peter Manning; he wanted a model of his favorite motorcycle too.    More

Image

Plastics News Now: 'Cliff' from Cheers tackles skills gap with large donation

February 26, 2015 8:30 am ET

Actor John Ratzenberger takes a stand on American manufacturing, Monosol grows with the laundry detergent pod market, and film and bag recycling...    More

Image

Injection machinery makers showing off latest technology

February 25, 2015 2:18 pm ET

Lovers of injection molding — and automation — will find manufacturing nirvana at NPE 2015, when the Orange County Convention Center...    More

Image

Rotomolded parts help bring scooter to market

February 24, 2015 5:28 pm ET

ANAHEIM, CALIF. — Nimble Scooters LLC launched its first product in May 2014 — a rotationally molded, foot-powered cargo carrier — a...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events