The Plastics Blog
By Don Loepp | About The Plastics Blog

So, which is it - Earth Day, or Greenwashing Day?

By Don Loepp | April 22, 2013 12:20 pm ET

Earth Day is 43 years old, and it's starting to make me believe in the (even older) counterculture phrase, "Don't trust anyone over 30."

Why am I so cynical? It's tough to take Earth Day seriously when most of the items I see about the birth of the environmental movement are generated by the PR departments at big corporations.

Coca-Cola, Haggar Clothing, Nestle Waters North America, Office Depot, and many more companies took the opportunity this year to put out press releases about their environmental efforts.

So, is that a good thing? Does it mean environmentalism is so mainstream that even corporate America is on board?

That's one way to look at it. And that fits with my theory that nearly everyone is a self-identified environmentalist.

Plus, I admit that Earth Day is a great time for companies to get out their environmental message and highlight their green credentials. There's value in that -- many companies really do a lot on behalf the the planet. So if you're a company that wants to tell that story, it may seem appropriate to do it on April 22.

On top of that, some companies may feel compelled to give their side of the story on Earth Day because otherwise they would be under attack. There are people who think that companies that sell bottled water -- like Coke and Nestle, for example -- don't have the right green credentials. Critics like Think Outside the Bottle want attention on Earth Day too.

But the corporate take-over of the Earth Day message doesn't sound authentic to me. Am I the only one?

***

Data about plastics recycling is important -- that's one reason Plastics News gives prominent play to stories about recycling rates for bottles, film & bags, non-bottle rigid packaging and other products.

For Earth Day, ReCommunity (a group which does recycling in various communities) is listing how much it collected for the year, broken down by material. The data is compiled in annual sustainability reports, by locality. Check out the reports and see if your hometown is among those listed.


Recent Blog Posts

Who are the fastest growing pipe, profile and tubing extruders?   July 28, 2014 3:09 pm ET
Finding the important economic indicators   July 24, 2014 10:13 am ET
Plastics industry blasted for stance in green building debate   July 22, 2014 2:45 pm ET
'Genericide' and plastic product trademarks   July 21, 2014 10:52 am ET
Great idea: Family Day at the factory   July 10, 2014 12:14 pm ET
Great moments in plastics inventions: the pool noodle   July 8, 2014 10:44 am ET

Comments

So, which is it - Earth Day, or Greenwashing Day?

By Don Loepp

Published: April 22, 2013 12:20 pm ET
Updated: April 22, 2013 1:21 pm ET

Post Your Comments


Back to story

Market Reports

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events