Wittmann Battenfeld bets on growing market for big presses

By Bill Bregar
Senior Staff Reporter

Published: April 26, 2013 2:18 pm ET
Updated: May 7, 2013 9:07 am ET

Image By: Wttmann Group An in-mold label system in operation at Wittmann Battenfeld's Competence Days

Related to this story

Topics Machinery, K 2013
Companies & Associations Wittmann Battenfeld GmbH

KOTTINGBRUNN, AUSTRIA — Wittmann Battenfeld GmbH generated 2012 sales of 275 million euros ($358 million), about 10 percent higher than 2011, and officials said an expansion into bigger injection presses and a big backlog at the end of year points to higher sales in 2013.

The Kottingbrunn-based machinery maker plans to show a much larger press, with 1,600 tons of clamping force, at K 2013.

Wittmann Battenfeld's machines had topped out at 1,100 tons, but the company showed off its new 17,220-square-foot addition at its Competence Days 2013 event. Some 900 visitors toured the expansion in Kottingbrunn, which also features higher ceiling and larger cranes.

Wittmann Group General Manager and Georg Tinschert, managing director and CEO of Wittmann Battenfeld, analyzed the business conditions at an April 24 news conference.

Wittmann Battenfeld has missed out on some large-press sales to the robust automotive market because of press-size limitations. And automotive, at about 50 percent of total sales, is a major area for the company, Tinschert said.

But going up to 1,600 tons will help, especially in the home market of Europe, which generates 57 percent of business, he said. That's because 98 percent of all injection presses sold in Europe are 1,500 tons and below, he said.

Wittmann and Tinschert gave an upbeat forecast for this K-show year, but said they still were a bit conservative, given differences in economies around the world. The company makes injection presses, robots ands auxiliary equipment.

Sales to Asia have been "rather stable" at around 14 percent of total business, Michael Wittmann said.

"North America has been performing extremely well for us," he said. North America accounts for 28 percent of companywide sales.

Visitors to Competence Days saw 17 injection molding machines turning out everything from a hockey stick made by the Airmould process to a a bucket with handle assembled inside the mold to a credit card of polylactic acid produced with in-mold labeling.

They also saw some European-style showmanship. After technical sessions and lunch, the sound system boomed out some hard-rock beat riffs — like from the Iron Man movies. In marched a Wittmann robot-man, followed by a contingent of young men and woman that were clad in futuristic, skimpy outfits. The crowd followed as the hulking robot mechanically strode into the factory area.

Once inside, Wittmann Battenfeld's overhead cranes lifted a stage high into the air, where three drummers pounded out beats on metal barrels, Blue Man-group style. A team of trapeze artists also was raised above the crowd by the crane.

Fireworks sparkled up in the back of the machinery hall — a heavy metal experience to show off the big iron.


Comments

Wittmann Battenfeld bets on growing market for big presses

By Bill Bregar
Senior Staff Reporter

Published: April 26, 2013 2:18 pm ET
Updated: May 7, 2013 9:07 am ET

Post Your Comments


Back to story


More stories

Image

Bubbles add some flair to 'Plain Jane' PET bottles

December 17, 2014 1:05 pm ET

Ron Puvak and the folks over at Plastic Technologies Inc. see big things coming from some very tiny bubbles.    More

Image

Shipping slowdowns add to season's stress

December 16, 2014 4:02 pm ET

Toy companies know what they want for Christmas: an end to crippling shipping delays at West Coast ports.    More

Image

Milacron opening Mexico technical center, considers another in Brazil

December 16, 2014 12:58 pm ET

Milacron LLC plans to officially open a new technical center in Querétaro, 140 miles northwest of Mexico City, early in 2015, and the company is...    More

Image

Material Insights: DuPont selling iconic material

December 15, 2014 11:53 am ET

An Israeli compounder is opening a plant in the United States, a compounder buys plants, a PPS resin maker is cutting production because of financial ...    More

Image

Guangdong machinery maker adds another plant

December 15, 2014 6:00 am ET

TAIPEI, TAIWAN — Extrusion thermoforming equipment specialist Guangdong Designer Machinery Co. Ltd. plans to open a new 70,000-square-meter fact...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events