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EuPR urges designers to focus on plastics recycling

By: EUROPEAN PLASTICS NEWS

April 26, 2013

BRUSSELS -- European Recyclers Europe (EuPR) will next year launch new guidelines for plastic packaging recycling, claiming that today's packaging designs are threatening the European Union recycling targets.

"Packaging design today is focused mainly on maximizing performance," the association said in a statement. "Careless design often leads to incomplete emptying of a package and what about different combinations of polymers/materials which are incompatible for an efficient recycling process?"

EuPR says designers should put recyclability equal to other performance criteria, which will help divert waste and encourage countries to fulfill EU recycling targets.

It is therefore launching RecyClass, a guide to the recyclability of any plastic package, at the Interpack trade show in Dusseldorf, Germany, next year.