By: Roger Renstrom
May 2, 2013
LONG BEACH, CALIF. — Startup firm EcoStatic Inc. of Thousand Oaks, Calif., showed its Slickynotes line in a tabletop display at the IDSA western district conference in Long Beach.
Now entering the U.S. market, the double-sided plastic product relies on the properties of static electricity.
A designer or planner can slide multiple colored Slicky¬notes on an electrically charged, dry-erase Slickyboard sheet or any smooth, dry, indoor surface during idea-creating or brainstorming sessions. No adhesive is needed.
“Static is always there” and, typically, a plastics processor needs to remove the charge, said CEO Nelson Pizarro.
Using EcoStatic specifications, a domestic extruder produces the line using a specialized ExxonMobil Chemical Co. polypropylene that Multi-Plastics Inc. of Lewis Center, Ohio, distributes.
Pizarro said he became aware of the idea after seeing a similar concept in single white PP sheets in Germany about five years ago.
EcoStatic identified a specialized glue to create Slicky¬note pads in various sizes and found a way to add color to the resin formula, facilitating production of sheets in four bright hues.
EcoStatic markets the product line through its website and has an agreement for sales through Barnes & Noble Inc. beginning in May or June.