KraussMaffei turns to service and financing in Brazil

Bob Moser
PLASTICS NEWS

Published: May 23, 2013 3:59 pm ET
Updated: May 23, 2013 4:03 pm ET

Related to this story

Topics Machinery, Latin America
Companies & Associations KraussMaffei AG, Netstal-Maschinen AG

SÃO PAULO, BRAZIL — Expanding service staff and helping Brazilian clients find competitive financing overseas should help KraussMaffei Group boost sales this year in an increasingly competitive plastics machinery market, the local chief executive officer said at Feiplastic in São Paulo.

KraussMaffei Group do Brasil, which took shape in October 2011 to combine local operations of KraussMaffei, Netstal and KraussMaffei Berstorff, has helped strengthen the group's service reputation and strategy for the market, said Klaus Jell, CEO of the Brazilian group.

The group currently has 14 service technicians spread throughout Brazil in key cities near customers, up from nine in 2011 prior to the umbrella company being formed, and plans to add at least one more in the northeast this year, Jell said.

KraussMaffei Group do Brasil, like many high-quality European manufacturers selling in Brazil, has faced growing competition over the past two years from lower-priced Asian imports and Brazilian machines that are eligible for low-interest loans from the National Development Bank (BNDES).

The company responded to this within the past year by offering cross-border financing through a partnership with Deutsche Leasing do Brasil, a new Brazil-based affiliate of German public bank Deutsche Sparkassen.

"With this financing partnership, we are now able to offer our customers loans from Europe with interest rates much lower than they would find at Brazilian private banks," Jell said.

In extrusion, KraussMaffei views Brazilian demand as a never-ending source of growth potential in the construction PVC piping sector, said Bruno M. Sommer, extrusion manager for Latin America.

"We have the leading position in this pipes segment in South America, and more and more production capacity will be demanded in the future," said Sommer, adding that a similar plastic roofing segment is emerging in Brazil.

KraussMaffei debuted its new GX series of injection molding machinery in Brazil during the fair and featured the GX 500-3000, with more compact and rapid clamping force than any line prior, and the company's "blue power" energy efficiency features.

Injection molding machine manufacturer Netstal launched its newest model in Brazil from its ELION line, the 3200-2000 featuring 320 tons of clamping force, as the company's most cost-effective and energy efficient unit for beverage bottle closures. The model's clamping force is 100 percent electric, offering energy savings of up to 50 percent over non-electric competitors, said Italo Zavaglia, Netstal division manager. In early 2014, the company expects to launch the ELION 4200 in Brazil.


Comments

KraussMaffei turns to service and financing in Brazil

Bob Moser
PLASTICS NEWS

Published: May 23, 2013 3:59 pm ET
Updated: May 23, 2013 4:03 pm ET

Post Your Comments


Back to story


More stories

Image

Despite struggles, Europe still key market in global resin picture

April 15, 2014 2:06 pm ET

Challenges and opportunities facing international plastics and chemicals markets were tackled by a trio of top executives at the IHS World...    More

Export sales for PVC expected to grow, PET struggles with oversupply

April 15, 2014 2:46 pm ET

PVC is looking up, PET is looking for answers. That's a brief summary of global market conditions described by analysts Henry Warren and Chase...    More

JSW looks to improve equipment servicing in Europe through contract

April 15, 2014 11:09 am ET

Tokyo-based manufacturer of extruding machinery Japan Steel Works (JSW) has signed an agreement with a Dutch company to help it improve servicing on...    More

Image

US equipment firm buys Negri Bossi

April 14, 2014 1:58 pm ET

Italian plastics equipment major Sacmi Group's offerings are getting a U.S. identity. Sacmi has sold its plastics division to Kingsbury Corp., a...    More

Mexico reports rising auto production

April 14, 2014 1:18 pm ET

MEXICO CITY — Mexico’s automotive industry assembled an unprecedented 774,731 light vehicles in the first quarter, 6.5 percent up on the 7...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events