KraussMaffei turns to service and financing in Brazil

Bob Moser
PLASTICS NEWS

Published: May 23, 2013 3:59 pm ET
Updated: May 23, 2013 4:03 pm ET

Related to this story

Topics Machinery, Latin America
Companies & Associations KraussMaffei AG, Netstal-Maschinen AG

SÃO PAULO, BRAZIL — Expanding service staff and helping Brazilian clients find competitive financing overseas should help KraussMaffei Group boost sales this year in an increasingly competitive plastics machinery market, the local chief executive officer said at Feiplastic in São Paulo.

KraussMaffei Group do Brasil, which took shape in October 2011 to combine local operations of KraussMaffei, Netstal and KraussMaffei Berstorff, has helped strengthen the group's service reputation and strategy for the market, said Klaus Jell, CEO of the Brazilian group.

The group currently has 14 service technicians spread throughout Brazil in key cities near customers, up from nine in 2011 prior to the umbrella company being formed, and plans to add at least one more in the northeast this year, Jell said.

KraussMaffei Group do Brasil, like many high-quality European manufacturers selling in Brazil, has faced growing competition over the past two years from lower-priced Asian imports and Brazilian machines that are eligible for low-interest loans from the National Development Bank (BNDES).

The company responded to this within the past year by offering cross-border financing through a partnership with Deutsche Leasing do Brasil, a new Brazil-based affiliate of German public bank Deutsche Sparkassen.

"With this financing partnership, we are now able to offer our customers loans from Europe with interest rates much lower than they would find at Brazilian private banks," Jell said.

In extrusion, KraussMaffei views Brazilian demand as a never-ending source of growth potential in the construction PVC piping sector, said Bruno M. Sommer, extrusion manager for Latin America.

"We have the leading position in this pipes segment in South America, and more and more production capacity will be demanded in the future," said Sommer, adding that a similar plastic roofing segment is emerging in Brazil.

KraussMaffei debuted its new GX series of injection molding machinery in Brazil during the fair and featured the GX 500-3000, with more compact and rapid clamping force than any line prior, and the company's "blue power" energy efficiency features.

Injection molding machine manufacturer Netstal launched its newest model in Brazil from its ELION line, the 3200-2000 featuring 320 tons of clamping force, as the company's most cost-effective and energy efficient unit for beverage bottle closures. The model's clamping force is 100 percent electric, offering energy savings of up to 50 percent over non-electric competitors, said Italo Zavaglia, Netstal division manager. In early 2014, the company expects to launch the ELION 4200 in Brazil.


Comments

KraussMaffei turns to service and financing in Brazil

Bob Moser
PLASTICS NEWS

Published: May 23, 2013 3:59 pm ET
Updated: May 23, 2013 4:03 pm ET

Post Your Comments


Back to story


More stories

Image

Report: Global machinery sales to India continue to fall

January 21, 2015 9:53 am ET

Difficulties in India's manufacturing sector are continuing to hit German plastics and rubber machinery exports, with sales to India down 15 percent...    More

Image

Braskem invests $19 million to meet Brazil’s LLDPE demand

January 19, 2015 3:56 pm ET

SÃO PAULO — Braskem SA recently concluded a nearly $19 million-investment in Brazil that should allow it to meet the entire country’s...    More

Image

Gerd Liebig returns to Demag business

January 19, 2015 8:33 am ET

UPDATED — Gerd Liebig, the former head marketing manager of Engel Holding GmbH, has been appointed managing director-chief sales officer at...    More

Image

Expect to see Baxter's 'face' in more plants this year

January 16, 2015 12:32 pm ET

Expect many more Baxters working on the manufacturing floor this year.    More

Image

Romi drops the Sandretto badge

January 16, 2015 12:26 pm ET

Brazilian injection molding machinery group Indústrias Romi SA is dropping the Sandretto badge from the beginning of this year.    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events