The Plastics Blog
By Don Loepp | About The Plastics Blog

Cute use of plastics: 'Superfriends' covers for kids' chemotherapy bags

By Don Loepp | June 4, 2013 04:57 pm ET

Here's an adorable application for plastics that I never would have thought up myself.

The A.C. Camargo Cancer Center in São Paul, Brazil, is using Super Friends Hall of Justice cartoons and logos to help children who are undergoing chemotherapy have a positive attitude about their treatment.

Advertising agency JWT Brazil worked with Warner Bros. on the idea, to help transform the chemotherapy into a "Superformula."

Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards, according to JWT.

Clever idea, and it's getting a lot of attention. (Just try Googling "A.C. Camargo Cancer Center" and you'll see for yourself...)


Recent Blog Posts

Here's a peek behind our 2014 film & sheet ranking   September 15, 2014 1:22 pm ET
Weighing in on top plastics personalities   September 8, 2014 5:12 pm ET
How's the media treating plastics these days?   August 27, 2014 10:49 am ET
A peek behind our 2014 ranking of rotational molders   August 25, 2014 2:00 pm ET
More reshoring success stories with Wal-Mart connections   August 21, 2014 6:11 pm ET
Small country introducing plastic coins   August 20, 2014 10:48 am ET

Comments

Cute use of plastics: 'Superfriends' covers for kids' chemotherapy bags

By Don Loepp

Published: June 4, 2013 4:57 pm ET
Updated: June 4, 2013 5:10 pm ET

Post Your Comments


Back to story

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events