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Cute use of plastics: 'Superfriends' covers for kids' chemotherapy bags

By: Don Loepp

June 4, 2013

Here's an adorable application for plastics that I never would have thought up myself.

The A.C. Camargo Cancer Center in São Paul, Brazil, is using Super Friends Hall of Justice cartoons and logos to help children who are undergoing chemotherapy have a positive attitude about their treatment.

Advertising agency JWT Brazil worked with Warner Bros. on the idea, to help transform the chemotherapy into a "Superformula."

Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards, according to JWT.

Clever idea, and it's getting a lot of attention. (Just try Googling "A.C. Camargo Cancer Center" and you'll see for yourself...)