Film converters adapt to changing smartphone market

Rebecca Kanthor
PLASTICS NEWS CHINA

Published: June 11, 2013 12:19 pm ET
Updated: June 11, 2013 12:21 pm ET

Related to this story

Topics Electrical/electronics, Telecommunications, Extrusion, Film & Sheet
Companies & Associations Apple Inc.

SHANGHAI — At the China International High Performance Film Manufacturing Technology Expo, protective film converters were talking about the current state of the smartphone market.

"The wave has peaked," said the managing director of one film company with production base in China, who asked not to be named. "You can see from Apple's stock price." He added, "Most people have invested in a smartphone already."

"I have to prepare for the worst," he said, before continuing on that he thinks that there will be a new wave of innovation in smartphone technology and he is waiting to see what that will bring.

Taiwanese company InTech Materials Co. has seen its business shift dramatically in the past few years. Until recently, it mostly manufactured optically engineered multifunctional films for smartphones, with 80 percent of its business tied to the top names in the global smartphone market.

Now, more than half of its business is with Chinese-brand smart phones, said Jonathan Huang, the company's CEO.

The increase in screen size of the newest models of phones has been good news, Huang said, but the company is still looking to diversify into new markets, including the semi-conductor market.

"We have to diffuse the risk," he said.

While some companies expressed pessimism about the smartphone touchscreen protector market, at least one producer was optimistic. Hong Kong-based Hansford Enterprises Ltd. product director Ben Ng said: "Everyone is using electronic devices, so we are sure that the market is huge."

He says the key to his optimistic outlook is his company's specialization approach. The year-old company is putting a range of products on the market next month including a patented no-slip silicone rubber phone protector, and one containing an anti-bacterial additive.

In the two days at the show, he reports he had orders for 10,000 of his 4D iSuit protectors from domestic and foreign clients.

"If Apple is going down what is going up? Samsung," he said. "If cell phone use is declining that is a problem, but it is not."

He added that the company plans to expand to manufacture protective films for tablet and computer screens in the future.


Comments

Film converters adapt to changing smartphone market

Rebecca Kanthor
PLASTICS NEWS CHINA

Published: June 11, 2013 12:19 pm ET
Updated: June 11, 2013 12:21 pm ET

Post Your Comments


Back to story


More stories

Image

EcoCortec develops marine degradeable film to help reduce debris

September 2, 2014 9:55 am ET

Croatian specialist packaging producer EcoCortec has developed marine biodegradable film products designed to combat the scourge of plastics...    More

Image

California lawmakers give final approval to plastic bag ban

August 30, 2014 6:00 am ET

Under the measure, single-use plastic bags will be barred from California retailers, including grocery stores, convenience stores and drug stores, as ...    More

Image

Tighter resin prices leading to price hike for PE film

August 29, 2014 11:13 am ET

One of North America's largest film makers is pushing through a polyethylene price increase due, in part, to the tight resin market.    More

Image

Obituary: Frank Nissel, Welex Inc. co-founder

August 28, 2014 1:01 pm ET

Friends, family and business acquaintances will remember Nissel as an urbane, outgoing machinery executive, an expert on extrusion, a globalist who...    More

Image

Pregis, Sealed Air settle film-foam patent dispute out of court

August 28, 2014 1:01 pm ET

A couple of packaging companies are settling their patent fight over film-foam underlayment.    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events