Film converters adapt to changing smartphone market

Rebecca Kanthor
PLASTICS NEWS CHINA

Published: June 11, 2013 12:19 pm ET
Updated: June 11, 2013 12:21 pm ET

Related to this story

Topics Film & Sheet, Extrusion, Electrical/electronics, Telecommunications
Companies & Associations Apple Inc.

SHANGHAI — At the China International High Performance Film Manufacturing Technology Expo, protective film converters were talking about the current state of the smartphone market.

"The wave has peaked," said the managing director of one film company with production base in China, who asked not to be named. "You can see from Apple's stock price." He added, "Most people have invested in a smartphone already."

"I have to prepare for the worst," he said, before continuing on that he thinks that there will be a new wave of innovation in smartphone technology and he is waiting to see what that will bring.

Taiwanese company InTech Materials Co. has seen its business shift dramatically in the past few years. Until recently, it mostly manufactured optically engineered multifunctional films for smartphones, with 80 percent of its business tied to the top names in the global smartphone market.

Now, more than half of its business is with Chinese-brand smart phones, said Jonathan Huang, the company's CEO.

The increase in screen size of the newest models of phones has been good news, Huang said, but the company is still looking to diversify into new markets, including the semi-conductor market.

"We have to diffuse the risk," he said.

While some companies expressed pessimism about the smartphone touchscreen protector market, at least one producer was optimistic. Hong Kong-based Hansford Enterprises Ltd. product director Ben Ng said: "Everyone is using electronic devices, so we are sure that the market is huge."

He says the key to his optimistic outlook is his company's specialization approach. The year-old company is putting a range of products on the market next month including a patented no-slip silicone rubber phone protector, and one containing an anti-bacterial additive.

In the two days at the show, he reports he had orders for 10,000 of his 4D iSuit protectors from domestic and foreign clients.

"If Apple is going down what is going up? Samsung," he said. "If cell phone use is declining that is a problem, but it is not."

He added that the company plans to expand to manufacture protective films for tablet and computer screens in the future.


Comments

Film converters adapt to changing smartphone market

Rebecca Kanthor
PLASTICS NEWS CHINA

Published: June 11, 2013 12:19 pm ET
Updated: June 11, 2013 12:21 pm ET

Post Your Comments


Back to story


More stories

Image

Huhtamäki selling film division

November 26, 2014 2:10 pm ET

Private equity firm Deutsche Beteiligungs AG (DBAG) will acquire the film business of Finland-based plastics packaging group Huhtamäki Oyj for 141...    More

Image

Irish packaging group Smurfit Kappa opens film plant in Spain

November 26, 2014 6:00 am ET

Global packaging group Smurfit Kappa Group plc has responded to growing demand for its bag-in-box liquid container/dispensers by opening a new plant...    More

Image

Deal adds U.K. plant to DelStar

November 25, 2014 12:47 pm ET

Schweitzer-Mauduit International Inc. (SWM) is acquiring certain assets from the advanced wound management division of London-based Smith & Nephew...    More

Image

EU sets consumption goal of 40 plastic bags per person by 2025

November 24, 2014 9:27 am ET

Representatives of European Union member states hammered out a deal Nov. 21 to reduce consumption of lightweight plastic bags to 40 bags per person...    More

Image

PET film maker Evertis expanding production in Mexico, Brazil, Portugal

November 20, 2014 2:52 pm ET

Evertis, a PET film maker, is expanding production at plants in Mexico, Brazil and Portugal, the company said.    More

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events