Film converters adapt to changing smartphone market

Rebecca Kanthor
PLASTICS NEWS CHINA

Published: June 11, 2013 12:19 pm ET
Updated: June 11, 2013 12:21 pm ET

Related to this story

Topics Electrical/electronics, Telecommunications, Extrusion, Film & Sheet
Companies & Associations Apple Inc.

SHANGHAI — At the China International High Performance Film Manufacturing Technology Expo, protective film converters were talking about the current state of the smartphone market.

"The wave has peaked," said the managing director of one film company with production base in China, who asked not to be named. "You can see from Apple's stock price." He added, "Most people have invested in a smartphone already."

"I have to prepare for the worst," he said, before continuing on that he thinks that there will be a new wave of innovation in smartphone technology and he is waiting to see what that will bring.

Taiwanese company InTech Materials Co. has seen its business shift dramatically in the past few years. Until recently, it mostly manufactured optically engineered multifunctional films for smartphones, with 80 percent of its business tied to the top names in the global smartphone market.

Now, more than half of its business is with Chinese-brand smart phones, said Jonathan Huang, the company's CEO.

The increase in screen size of the newest models of phones has been good news, Huang said, but the company is still looking to diversify into new markets, including the semi-conductor market.

"We have to diffuse the risk," he said.

While some companies expressed pessimism about the smartphone touchscreen protector market, at least one producer was optimistic. Hong Kong-based Hansford Enterprises Ltd. product director Ben Ng said: "Everyone is using electronic devices, so we are sure that the market is huge."

He says the key to his optimistic outlook is his company's specialization approach. The year-old company is putting a range of products on the market next month including a patented no-slip silicone rubber phone protector, and one containing an anti-bacterial additive.

In the two days at the show, he reports he had orders for 10,000 of his 4D iSuit protectors from domestic and foreign clients.

"If Apple is going down what is going up? Samsung," he said. "If cell phone use is declining that is a problem, but it is not."

He added that the company plans to expand to manufacture protective films for tablet and computer screens in the future.


Comments

Film converters adapt to changing smartphone market

Rebecca Kanthor
PLASTICS NEWS CHINA

Published: June 11, 2013 12:19 pm ET
Updated: June 11, 2013 12:21 pm ET

Post Your Comments


Back to story


More stories

Image

PET film maker Evertis expanding production in Mexico, Brazil, Portugal

November 20, 2014 2:52 pm ET

Evertis, a PET film maker, is expanding production at plants in Mexico, Brazil and Portugal, the company said.    More

Image

New York City officials avoid taking a stand on plastic bag fee

November 20, 2014 11:28 am ET

New York Mayor Bill de Blasio's administration claimed Nov. 19 to be committed to dramatically reducing plastic bag consumption in New York City, but ...    More

Image

NS Farrington 'on track' to recycle 1 ton of PE per month

November 20, 2014 10:23 am ET

A polyethylene recycling program created by N.S. Farrington & Co. has passed the 60,000 pound mark.    More

Image

GSE hires industry veteran Bob Preston as new CEO and president

November 19, 2014 11:24 am ET

Geosynthetic liner maker GSE Environmental Inc. has named a new CEO and president: Bob Preston, who left plastics machinery manufacturer Davis-...    More

Russian industrial film maker converting to food packaging film

November 19, 2014 9:46 am ET

Tasma, an 80-year-old Russian producer of technical industrial films which supported the USSR war effort during World War II, has assumed a new role a...    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events