Coke and Tesco team up to encourage recycling in the UK

PLASTICS & RUBBER WEEKLY

Published: June 12, 2013 11:04 am ET
Updated: June 12, 2013 11:05 am ET

Related to this story

Topics Sustainability Recycling
Companies & Associations Coca-Cola Co.

Soft drinks giant Coca-Cola Enterprises (CCE) has teamed up with supermarket chain Tesco to encourage consumers to do more recycling at home.

An online campaign, which launched today and is entitled "Together We're Making Recycling Count," offers consumers vouchers for Coca-Cola products or Tesco Clubcard points in exchange for pledging to recycle more of their household waste, including plastics.

Consumers will be asked three multiple choice questions before they can pledge and can then monitor the amount of equivalent tonnage volume of waste being recycled.

A prize draw will reward successful participants with exclusive Coke fridge magnets made from recycled PET bottles, an 'eco-fridge' and Tesco vouchers.

Julian Hunt, CCE's UK vice president of public affairs and communications, said: "We know that consumers often positively change behavior, but they need both education and encouragement and this joint campaign is set to do this across the whole of summer 2013."

And together with CCE Tesco was "determined to tackle climate change by helping reduce the carbon emissions from the products we sell", said Rebecca Shelley, the supermarket chain's group corporate affairs director.

The pair's campaign runs from today for 14 weeks.


Comments

Coke and Tesco team up to encourage recycling in the UK

PLASTICS & RUBBER WEEKLY

Published: June 12, 2013 11:04 am ET
Updated: June 12, 2013 11:05 am ET

Post Your Comments


Back to story


More stories

Image

Adidas phasing out plastic bag use

April 20, 2015 11:50 am ET

Sporting goods company Adidas AG is phasing out the use of plastic bags in its own retail stores as part of a larger effort raise awareness about...    More

Image

Recycling group changes its name to the Recycling Partnership

April 20, 2015 3:10 pm ET

Curbside Value Partnership is no more. But don't worry. The organization that promotes curbside recycling is simply changing its name to the...    More

Image

IPL invests in new molding technology at New Brunswick plant

April 20, 2015 3:46 pm ET

IPL Inc. has invested C$2.04 million (US$1.63 million) to produce lighter weight, injection molded containers at its Edmundston, New Brunswick,...    More

Image

Ford moving forward in carbon fiber for 'high volume' use

April 17, 2015 10:21 am ET

Ford Motor Co. has signed a deal with a carbon-fiber manufacturer to jointly explore “high-volume” automotive uses for the lightweight...    More

Image

Thailand's Royal Group adding thermoforming plant in Indiana

April 17, 2015 11:17 am ET

Royal Interpack North America Inc. is spending $12 million to make recycle-content PET clamshell containers in Anderson, Ind.    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 15, 2015 - September 17, 2015Plastics Caps & Closures - September 2015

More Events