Waste and recycling trade group taking time to find new name

Jim Johnson
WASTE & RECYCLING NEWS

Published: June 18, 2013 1:21 pm ET
Updated: June 18, 2013 1:23 pm ET

Related to this story

Topics Sustainability

Rebranding of America's largest trade group representing the solid waste management and recycling industry is going to take longer than previously anticipated by leadership.

A new name for the Environmental Industry Associations is still coming, but the group wants to take additional time to consider the options.

EIA, which includes the National Solid Wastes Management Association and the Waste Equipment Technology Association, previously had planned to reveal a unified brand at Waste Expo in New Orleans in May.

But EIA CEO Sharon H. Kneiss said that process will take longer. And that's a good thing by her estimation.

"We need to develop a new name that reflects what we're doing, which is all things waste and recycling," she said at Waste Expo. "What we decided after listening to the members is to do it right instead of doing it fast."

Work on the new name as the year unfolds will include research, focus groups and even a survey of members to gain feedback.

"We want to make sure we have sufficient input," she said.

Potential names could emerge by the end of summer with a final decision by membership coming by the end of the year, Kneiss said.

NSWMA, which represents those in the private solid waste management industry, goes back 50 years. That means there's a lot of history and familiarity with the name. The Waste Equipment Technology Association, the other part of EIA, represents equipment makers and those who provide goods and services to the industry. WASTEC traces its own roots back to 1972 and has been known under its current name for two decades.

"We have to come up with a really great name to replace NSWMA," said Thom Metzger, communications director for the trade group. "We have a great legacy. People feel very passionate about the history."

"You have to allow room for dialog," he said, as the initial schedule to change the name was simply too aggressive.

"We need to get the buy-in," Kneiss said.

"We're letting the process be governed by the members. That's fine. We'll get it done when we get it done," Metzger added.

While the trade group leadership has recognized the need to put some more space in the process, Kneiss also indicated that the push toward a name change and a reorganization of EIA staff is being driven by the membership.

"The members are the ones who initiated this. It's the association built the way they want it to operate," the CEO said.

The current name is not representative of what the industry is doing today, Kneiss said.

"What our members have told us in the strategic planning process is we represent the waste and recycling industry and we need to make sure that our audiences understand that clearly," she said earlier this year.

"This whole process was unleashed by the members. They very much want it to happen," Metzger said.


Comments

Waste and recycling trade group taking time to find new name

Jim Johnson
WASTE & RECYCLING NEWS

Published: June 18, 2013 1:21 pm ET
Updated: June 18, 2013 1:23 pm ET

Post Your Comments


Back to story


More stories

Image

Green trend boosts plastic building materials business in China

August 29, 2014 9:42 am ET

The greening of China's domestic building materials market is giving the plastics industry a boost.    More

Image

Truce? ACC, US Green Building Council agree to work together on LEED

August 28, 2014 12:08 pm ET

The American Chemistry Council (ACC) and the U.S. Green Building Council (USGBC) announced Aug. 27 that they will be working together on a new...    More

Image

Bag usage drops 71% in Northern Ireland

August 28, 2014 10:41 am ET

A shopping bag fee in Northern Ireland has resulted in a 71.8 percent reduction in bag numbers in its first year of operation.    More

Image

Bayer seeing success in project to replace petroleum with C02

August 28, 2014 10:18 am ET

Bayer MaterialScience says its research into the potential of using carbon dioxide as a raw material already is paying off in studies showing that...    More

Image

Sony entering recycled PC market

August 27, 2014 11:08 am ET

Consumer electronics giant Sony Corp. is getting into a sideline of selling recycled resins.    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events