Waste and recycling trade group taking time to find new name

Jim Johnson
WASTE & RECYCLING NEWS

Published: June 18, 2013 1:21 pm ET
Updated: June 18, 2013 1:23 pm ET

Related to this story

Topics Sustainability

Rebranding of America's largest trade group representing the solid waste management and recycling industry is going to take longer than previously anticipated by leadership.

A new name for the Environmental Industry Associations is still coming, but the group wants to take additional time to consider the options.

EIA, which includes the National Solid Wastes Management Association and the Waste Equipment Technology Association, previously had planned to reveal a unified brand at Waste Expo in New Orleans in May.

But EIA CEO Sharon H. Kneiss said that process will take longer. And that's a good thing by her estimation.

"We need to develop a new name that reflects what we're doing, which is all things waste and recycling," she said at Waste Expo. "What we decided after listening to the members is to do it right instead of doing it fast."

Work on the new name as the year unfolds will include research, focus groups and even a survey of members to gain feedback.

"We want to make sure we have sufficient input," she said.

Potential names could emerge by the end of summer with a final decision by membership coming by the end of the year, Kneiss said.

NSWMA, which represents those in the private solid waste management industry, goes back 50 years. That means there's a lot of history and familiarity with the name. The Waste Equipment Technology Association, the other part of EIA, represents equipment makers and those who provide goods and services to the industry. WASTEC traces its own roots back to 1972 and has been known under its current name for two decades.

"We have to come up with a really great name to replace NSWMA," said Thom Metzger, communications director for the trade group. "We have a great legacy. People feel very passionate about the history."

"You have to allow room for dialog," he said, as the initial schedule to change the name was simply too aggressive.

"We need to get the buy-in," Kneiss said.

"We're letting the process be governed by the members. That's fine. We'll get it done when we get it done," Metzger added.

While the trade group leadership has recognized the need to put some more space in the process, Kneiss also indicated that the push toward a name change and a reorganization of EIA staff is being driven by the membership.

"The members are the ones who initiated this. It's the association built the way they want it to operate," the CEO said.

The current name is not representative of what the industry is doing today, Kneiss said.

"What our members have told us in the strategic planning process is we represent the waste and recycling industry and we need to make sure that our audiences understand that clearly," she said earlier this year.

"This whole process was unleashed by the members. They very much want it to happen," Metzger said.


Comments

Waste and recycling trade group taking time to find new name

Jim Johnson
WASTE & RECYCLING NEWS

Published: June 18, 2013 1:21 pm ET
Updated: June 18, 2013 1:23 pm ET

Post Your Comments


Back to story


More stories

Image

Ineos making its UK shale play

November 21, 2014 9:29 am ET

Chemical giant Ineos Group AG is planning to be the biggest player in the United Kingdom's shale gas industry.    More

Image

New York City officials avoid taking a stand on plastic bag fee

November 20, 2014 11:28 am ET

New York Mayor Bill de Blasio's administration claimed Nov. 19 to be committed to dramatically reducing plastic bag consumption in New York City, but ...    More

Image

Agilyx facing nearly $50,000 in fines from Oregon DEQ

November 20, 2014 11:59 am ET

Agilyx Corp., a plastic waste-to-oil company, is facing nearly $50,000 in fines for alleged hazardous waste violations at its Tigard, Ore., research...    More

Image

Environmental group focusing on producer responsibility in packaging

November 20, 2014 11:04 am ET

Athens, Ga.-based environmental group Upstream is out with a new paper entitled “Advancing Local Government's Interests through Extended...    More

Image

NS Farrington 'on track' to recycle 1 ton of PE per month

November 20, 2014 10:23 am ET

A polyethylene recycling program created by N.S. Farrington & Co. has passed the 60,000 pound mark.    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events