SME rebrands to reflect broader reach

By Robert Grace
Associate Publisher & Business Development Director

Published: June 27, 2013 2:13 pm ET
Updated: June 27, 2013 2:16 pm ET

Related to this story

Topics Education & Training, Workforce

SME, the Dearborn, Mich.-based trade association for manufacturers, has announced several strategic changes designed to redefine and rebrand itself.

The 81-year-old, nonprofit organization, previously known as the Society of Manufacturing Engineers, said the changes are the result of a multiyear, research-led brand development process and is meant to make it more visible that the group supports manufacturing practitioners at all levels of business.

“We have spent years connecting, educating and training technicians, technologists and engineers but since we had 'engineer' in our name, folks assumed we were only working for engineers,” one SME official noted.

The association, which has individual rather than corporate members, is integrating its strategic areas — events, publishing, membership, Tooling U-SME online training division and the SME Education Foundation — around a common mission to advance manufacturing across all the groups it touches.

The group has rolled out a new logo and announced it will refer to itself by its monogram rather than its full legal name, the Society of Manufacturing Engineers, as a reflection of its growth and expanded reach over the past several decades. SME also adopted a new tagline, “Making the future. Together.” It introduced the new brand identity at its annual conference in Baltimore on June 3.

“The evolution of our brand signifies a momentous point in our history,” said SME Executive Director and CEO Mark Tomlinson. “Our audiences see us as a credible authority, an inclusive community and a provider of solutions that is moving the manufacturing industry forward. We needed our brand to express those vital ideas.”


SME rebrands to reflect broader reach

By Robert Grace
Associate Publisher & Business Development Director

Published: June 27, 2013 2:13 pm ET
Updated: June 27, 2013 2:16 pm ET

Post Your Comments

Back to story

More stories


California mold maker adds new press

September 9, 2014 1:54 pm ET

M.R. Mold & Engineering Corp. of Brea, Calif., has upgraded its injection molding capability to enhance testing and sampling of customer molds prior...    More


CEO likeability is an unmeasured asset

September 9, 2014 12:01 pm ET

Would you want to work for Artie T.?    More


Society shift to blame for skills gap

September 9, 2014 11:15 am ET

Today, finding skilled manufacturing workers is a top concern for factories in the United States and, really, around the world. Here in the USA, it's ...    More

Frivolous lawsuits drag us down

September 9, 2014 10:00 am ET

I applaud Mr. Duffy's article in your Mailbag section (“Cease and desist progress?” March 24).    More

Industry can't attract top talent without help

September 9, 2014 9:55 am ET

Bill Bregar’s Viewpoint article in the June 6 Plastics News was right on regarding attracting young talent. As manufacturers, we have to stop co...    More

Market Reports

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events