New product boosts recycled content in bubble air cushioning

Published: June 28, 2013 3:07 pm ET
Updated: August 23, 2013 12:21 pm ET

Image By: Pregis Corp. Pregis Corp. is boosting the recycled content of bubble air cushioning

Related to this story

Topics Packaging, Sustainability, Film & Sheet, Extrusion, Product News

Pregis Corp. is introducing a new look for protective packaging: black bubble air cushioning with up to 40 percent recycled content.

The new packaging, Astro-Bubble Renew, is available in two formats -- monolayer linear low density PE film with up to 25 percent recycled content and coextruded low density PE and nylon with up to 40 percent recycled content. Bubbles range from 1/8 inch to 1/2 in diameter.

The packaging gives brand owners a new way to extend their marketing message, said Daché Davidson, director of marketing for Pregis, by phone.

Marketing with packaging is very important and makes a lot of difference. "It's the first thing you see when you open that box," she said.

Pregis successfully launched green-hued bubble packaging with recycled content in 2008. Brand owners like the packaging because the color communicates sustainability.

Black is a more versatile look, Davidson said. It can convey high-end elegance when used to package products like jewelry or cosmetics, but with other products it has a tough and industrial feel.

Black packaging also allows Pregis to use more recycled content, so the packaging is good for the environment as well, she said.

Pregis is promoting the product to markets "across the board," from industrial supplies to jewelry. The packaging looks sleek and high-end, so it's a great fit for electronics, Davidson said. The black color can also serve as a theft deterrent, making it harder for people to see what's inside a package, she added.

Outside of marketing and sustainability boosts, Pregis says the packaging is durable and has high air retention properties, making it useful for performance-oriented applications.

Deerfield, Ill.,-based Pregis manufactures protective packaging for a variety of consumer and industrial applications. The company has 27 plants throughout North American and Europe.


Comments

New product boosts recycled content in bubble air cushioning

Published: June 28, 2013 3:07 pm ET
Updated: August 23, 2013 12:21 pm ET

Post Your Comments


Back to story


More stories

Image

British consumers still want their squeeze bottles when it comes to ketchup

April 16, 2014 10:02 am ET

Research commissioned by the British Plastics Federation's packaging group shows that when it comes to the nation's favorite tomato ketchup, 77...    More

With European Parliament vote looming, official urges bag restriction

April 16, 2014 9:56 am ET

Janez Potocnik, Europe's commissioner for the environment, told the European Parliament April 15 that plastic shopping bags are a “highly...    More

Image

Austria's Greiner building a foothold in the US rigid packaging market

April 15, 2014 1:22 pm ET

Greiner Packaging International GmbH, one of Europe's largest makers of rigid plastic packaging, now wants to make its mark in the United States.    More

Image

SodaStream turns to PET for its new pre-measured flavor 'Caps'

April 15, 2014 1:40 pm ET

SodaStream International Ltd., maker of home beverage carbonation systems, is using plastic to bring more flexibility to its consumers.    More

Image

RKW buys Hyplast, folds into RKW Agri

April 15, 2014 11:13 am ET

RKW SE, a Germany-based films and flexible packaging group, has announced it has acquired Belgium's Hyplast NV.    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events