Elkhart, Ind.-based custom extruder Omega Plastics Corp. has seen some confusion over its name in the past, but Omega is adopting a new name — Reschcor Inc. — that it says more clearly defines the company.
“Omega Plastics is a very popular name in general. A few other plastic processors go by that name and some are in the exact same field. Even some other companies have similar names,” President Tom Reschly said in a telephone interview.
The company has even had mail and phone calls crossed a few times with a nearby company called Omega Industries.
Reschly said he wanted the firm’s identity to convey a proactive, innovative approach within a family-oriented atmosphere. The new name plays off the name of its owners — Reschly — and the word “core,” which stands for core capabilities and core values.
Reschly said neither management nor ownership is changing, but they hope the new name will provide better brand awareness. The changeover comes after working with Strategic Marketing LLC of Milwaukee for about year.
The Reschcor logo will carry a tagline of “Expect Innovation — Expect Excellence.” The company also has designed a new website, www.reschcor.com.
The rebranding is currently being rolled out to the firm’s customers.
The company was started in 1982 and was purchased in 2002 by Tom Reschly (president) and Jim Reschly (vice president of operations). Over time, it has evolved to be more of a full-service extrusion outfit. It has 75 employees and runs 16 lines at its 65,000-square-foot facility.
Over the last five years, Omega has added four new lines, and in 2011, completed a full toolroom.
“The name change will allow us to focus on our core capabilities and what we are good at — extrusion,” said Tom Reschly.
The company serves a variety of industries, including agriculture, building products, fencing, railing, packaging, medical, textile, furniture, refrigeration, aircraft, marine, lawn and garden, and electronics.