K’Nex using Export Now to sell to China

By Bill Bregar
Senior Staff Reporter

Published: July 11, 2013 1:46 pm ET
Updated: July 11, 2013 1:52 pm ET

Related to this story

Topics Injection Molding China Toys
Companies & Associations

K’Nex Brands, the maker of construction toys, has hired Export Now Inc. in Akron, Ohio, to sell K’Nex building sets like Angry Birds, Super Mario Brothers and Mario Kart to China via online platforms.

Export Now will launch the K’Nex toys — U.S.-made in Hatfield, Pa., and molded by sister company Rodon Group LLC — using the Chinese web sites Tmall.com and Taobao.com.

The new online offerings, at www.meilike.tmall.com, mark the first official presence for K’Nex in mainland China. Earlier this year, K’Nex won China’s CCC safety certification, getting approved to sell there.

“We wanted to enter the Chinese market when we had the right portfolio of brands and the right e-commerce partner,” said Michael Araten, president and CEO. “We believe our strong combination of Angry Birds, Mario Kart and Super Mario Brothers licenses, coupled with the core K’Nex brand, will resonate well with consumers in China.”

Araten said K’Nex plans to launch new products to the China market each quarter.

More than 100 brands how used Export Now to help sell their products online to China. The firm removes barriers to export, including language, regulations, logistics and distribution, and operates a Chinese-language e-commerce store to sell directly to Chinese consumers.

Frank Lavin, Export Now’s founder and CEO, said demand is growing in China for high-quality products.

Teaming with K’Nex is big news for Export Now. K’Nex and Rodon have forged a reputation as made-in-America advocates. Araten serves on the board directors of the American Made Matters trade association.

“We Beat China Pricing” is the motto of Rodon, a highly automated manufacturer that does custom injection molding in addition to molding for K’Nex.

President Barack Obama visited K’Nex and Rodon last fall, a few weeks after winning reelection.


Comments

K’Nex using Export Now to sell to China

By Bill Bregar
Senior Staff Reporter

Published: July 11, 2013 1:46 pm ET
Updated: July 11, 2013 1:52 pm ET

Post Your Comments


Back to story


More stories

Image

Mucell adds polypropylene parts to its potential resin applications

March 30, 2015 11:59 am ET

Structural polypropylene applications are now candidates for the use of Mucell microcellular foaming technology.    More

Image

Light shines on plastics innovation

March 30, 2015 10:57 am ET

The Society of Plastics Engineers shone a light on the benefits of plastic at NPE with its Plastics for Life competition, with the Grand Prize going...    More

Image

Haitian aims to revolutionize US molders' purchase process

March 27, 2015 9:00 am ET

Haitian International Holdings Ltd. (Booth W3683) is introducing new machines to North American molders with four presses on display at its large...    More

Image

Flextronics launches global injection molding, tooling unit

March 26, 2015 4:29 pm ET

Flextronics International Ltd. (Booth S34125) is officially launching Precision Plastics, a global injection tooling and manufacturing unit, as a...    More

Image

Customs snafu snags Boy Machines

March 26, 2015 9:42 am ET

ORLANDO, FLA. — With apologies to poet Robert Burns, this year’s NPE in Orlando definitely proved that “sometimes the be...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events