K’Nex using Export Now to sell to China

By Bill Bregar
Senior Staff Reporter

Published: July 11, 2013 1:46 pm ET
Updated: July 11, 2013 1:52 pm ET

Related to this story

Topics Injection Molding, China, Toys

K’Nex Brands, the maker of construction toys, has hired Export Now Inc. in Akron, Ohio, to sell K’Nex building sets like Angry Birds, Super Mario Brothers and Mario Kart to China via online platforms.

Export Now will launch the K’Nex toys — U.S.-made in Hatfield, Pa., and molded by sister company Rodon Group LLC — using the Chinese web sites Tmall.com and Taobao.com.

The new online offerings, at www.meilike.tmall.com, mark the first official presence for K’Nex in mainland China. Earlier this year, K’Nex won China’s CCC safety certification, getting approved to sell there.

“We wanted to enter the Chinese market when we had the right portfolio of brands and the right e-commerce partner,” said Michael Araten, president and CEO. “We believe our strong combination of Angry Birds, Mario Kart and Super Mario Brothers licenses, coupled with the core K’Nex brand, will resonate well with consumers in China.”

Araten said K’Nex plans to launch new products to the China market each quarter.

More than 100 brands how used Export Now to help sell their products online to China. The firm removes barriers to export, including language, regulations, logistics and distribution, and operates a Chinese-language e-commerce store to sell directly to Chinese consumers.

Frank Lavin, Export Now’s founder and CEO, said demand is growing in China for high-quality products.

Teaming with K’Nex is big news for Export Now. K’Nex and Rodon have forged a reputation as made-in-America advocates. Araten serves on the board directors of the American Made Matters trade association.

“We Beat China Pricing” is the motto of Rodon, a highly automated manufacturer that does custom injection molding in addition to molding for K’Nex.

President Barack Obama visited K’Nex and Rodon last fall, a few weeks after winning reelection.


Comments

K’Nex using Export Now to sell to China

By Bill Bregar
Senior Staff Reporter

Published: July 11, 2013 1:46 pm ET
Updated: July 11, 2013 1:52 pm ET

Post Your Comments


Back to story


More stories

Image

Ohio molder Denbro Plastics moves to new location

September 29, 2014 6:17 pm ET

Logo products injection molder Denbro Plastics Co. has moved to another plant within Toledo, Ohio, to streamline production and improve efficiency.    More

Image

iPhone 6 supplier Jabil accused of labor violations

September 29, 2014 6:00 pm ET

The same Jabil Circuit Inc. facility in Wuxi, China that faced labor violation accusations last September just before the iPhone 5S and 5C release is ...    More

Image

Shini pushes into western China

September 29, 2014 4:28 pm ET

Despite intellectual-property brigands, Taiwan's Shini Plastics Technologies Inc. is zestfully pursuing the enormous Chinese market for plastics...    More

Image

DuPont shifting Teflon production in China

September 29, 2014 2:35 pm ET

DuPont Co. will spend more than $15 million to improve its fluoropolymer product offerings in China.    More

Image

Clariant extends reach into Asia with acquisition

September 29, 2014 9:54 am ET

Clariant International Ltd. is buying VitaPac (HK) Industrial Ltd., a Hong Kong-based company which produces desiccant packets for the healthcare pack...    More

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events