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Clorox shares packaging lessons learned by switching from pails to pouches

By: Jessica Holbrook

NASHVILLE, TENN. — The secret to transitioning from a big pail to a big pouch? R&D. In 2010, Clorox Co. replaced its 5-gallon pails of Fresh Step cat litter with laminated stand-up pouches. The final package is a multilayer bag offering an 80 percent reduction in materials.

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