A review of plastics industry reports reveals an emphasis on cost, product innovation and trade measures to achieve competitiveness, and even a competitive advantage. However, there are more ways to acquire advantage than through slow-moving government relations, new products and organizing internal operations beyond ship-shape — all well-worn strategies of your competitors as well. Instead, look at leveraging external conditions by setting company sails to benefit from the shifting winds. Below, we examine three specific possibilities to accomplish this.
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