'Autonomous' cars pose issues for suppliers and automakers

By Rhoda Miel
News Editor

Published: August 7, 2013 4:16 pm ET
Updated: August 7, 2013 4:58 pm ET

Related to this story

Topics Automotive Design
Companies & Associations

TRAVERSE CITY, MICH. – There are long-term business issues facing the auto industry, such as how it will get to a corporate average fuel economy of 54.5 miles per gallon by 2025.

And then there are really long-term issues.

Jacqui Dedo, chief strategy officer for Dana Holding Corp., wanted insiders attending the Center for Automotive Research’s Management Briefing Seminars in Traverse City to consider what could happen if autonomous cars ever become a real force in the market.

Autonomous cars use a variety of sensors, radars, global positioning systems and computer technology to create a driverless vehicle. There are test vehicles already on the road in some regions.

Automakers and technology companies alike are researching autonomous cars, which bring up some potential dilemmas.

“Consider the battle to keep and find talent in the future, especially if you’re an automaker and you’re suddenly competing against a Google or a Sony that’s interested in getting to the auto market,” Dedo said during an Aug. 7 presentation.

Interior suppliers could be facing an even bigger shift away from their standard product line. Without the need for a driver’s seat, the entire vehicle interior could suddenly be designed to resemble an office or a living room.

“The transformation will be slow to come, but when it hits interior it will be massive,” she said. “It will be interesting to see if the current interior suppliers suddenly find themselves competing with Herman Miller, or even Ikea.”


Comments

'Autonomous' cars pose issues for suppliers and automakers

By Rhoda Miel
News Editor

Published: August 7, 2013 4:16 pm ET
Updated: August 7, 2013 4:58 pm ET

Post Your Comments


Back to story


More stories

Image

Ford moving forward in carbon fiber for 'high volume' use

April 17, 2015 10:21 am ET

Ford Motor Co. has signed a deal with a carbon-fiber manufacturer to jointly explore “high-volume” automotive uses for the lightweight...    More

Image

German auto supplier opening first US plant

April 17, 2015 11:00 am ET

Automotive supplier EuWe Eugen Wexler U.S. Plastics Inc. is investing $11.1 million to open a manufacturing facility in Anderson County, S.C., the...    More

Image

Zoltek expanding CF capacity in Europe

April 17, 2015 10:12 am ET

Leading carbon fiber group Zoltek Corp. has signed a strategic agreement with the Hungarian government to expand its operation in northern Hungary,...    More

Image

Spain's Grupo Antolin to buy Magna's interiors business

April 16, 2015 12:33 pm ET

Spain's Grupo Antolin has reached an agreement to purchase Canadian auto supply giant Magna International Inc.'s interiors unit in a deal valued at...    More

Image

Hanwha Azdel adds capacity in Lynchburg

April 16, 2015 2:01 pm ET

Composite maker Hanwha Azdel Inc. will add space and a new production line at its Lynchburg, Va., production facility, the company announced April 16.    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 15, 2015 - September 17, 2015Plastics Caps & Closures - September 2015

More Events