McDonald's nixes PS foam ... again: Fast-food giant hops on ban wagon

By Don Loepp
Editor

Published: September 27, 2013 1:58 pm ET
Updated: September 27, 2013 2:20 pm ET

Image By: Rich Williams

Related to this story

Topics Polystyrene, Beverage, Food packaging, Food service, Plastic cups/lids

Polystyrene foam has taken another body blow from McDonald's Corp., which famously abandoned the PS clamshell burger package way back in 1990.

Today's target: the PS foam hot-drink cup.

Last week McDonald's announced that it will eliminate the use of PS hot-beverage cups in the U.S., following a successful large-scale test of double-wall paper cups.

The news will help expand the growing number of PS food-service packaging bans that have been popping up around the country, with a heavy concentration on the West Coast. After all, if McDonald's can find a workable paper coffee cup, other quick-serve restaurants will have a tough time arguing that they need to stick with PS foam.

PS resin and food-service product suppliers will argue that McDonald's made the wrong decision. They'll say that PS foam is a superior choice for the environment — it saves energy and natural resources, and it's just as recyclable as paper. Those arguments are absolutely right. But, once again, they don't matter.

One reason they don't matter is because much of the public still has a negative perception of PS foam that's based on outdated or exaggerated claims related to chemical safety.

Another reason: Much of the movement to ban PS foam these days focuses on marine debris, which is a major issue in parts of the United States. To activists who are concerned about plastic in the oceans, it doesn't matter if PS has a superior sustainability record to paper. That doesn't keep it out of the ocean and off the beaches.

PS cups have stuck around for a long time in the hot-drink market because of their superior performance. They keep drinks warm and protect consumers from scalding-hot liquids. But other major fast-food and coffee chains successfully switched over to paper cups without a significant backlash from consumers.

The pressure on McDonald's to switch away from PS foam cups wasn't nearly as publicly visible as what the company faced back in 1990.

There's an entire generation of young adults who don't remember that McDonald's burgers used to be packaged in PS foam clamshells. A couple of decades from now, we'll be able to say the same thing about PS foam coffee cups.

Loepp is editor of Plastics News and author of "The Plastics Blog."


Comments

McDonald's nixes PS foam ... again: Fast-food giant hops on ban wagon

By Don Loepp
Editor

Published: September 27, 2013 1:58 pm ET
Updated: September 27, 2013 2:20 pm ET

Post Your Comments


Back to story


More stories

Image

The PET recycling rate is only part of the story for the industry

October 9, 2014 11:53 am ET

The National Association of PET Container Resources points to the increasing infrastructure and demand for recycled bottles as important trends in...    More

Image

Trade shows are making a comeback

October 8, 2014 8:04 am ET

Everyone in the plastics industry used to talk about how there were too many trade shows. But with the improving economy and an explosion of interest ...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events