Window maker going to pots to cook up sales

By Catherine Kavanaugh
Staff Reporter

Published: October 8, 2013 1:42 pm ET
Updated: October 8, 2013 1:44 pm ET

Related to this story

Topics Construction, Windows & doors

In an attempt to generate new leads, Soft-Lite Windows is offering commercial-grade cookware to customers who provide referrals that result in sales.

The stainless steel pots, which are part of the platinum cookware line of Ohio-based Lake Industries, have energy-efficient features, such as TempAlert Knobs, making them a good fit with Soft-Lite’s vinyl replacement windows, according to Tyson Schwartz, Soft-Lite vice president of sales and marketing.

Schwartz was hired in February to direct the company’s sales expansion and growth and provide dealers stronger marketing support. Partnering with kitchenware supplier Lake Industries is part of that effort. Soft-Lite dealers can use the cookware as a gift to customers whose referrals generate sales or in other creative ways.

The cookware has unique thermal properties, such as a vapor seal, special base that can be used to bake on top of the stove, and it is stackable so that several units can be cooked on one burner.

"It is an excellent tool for conserving energy and enhancing a home's thermal efficiency, so it fits hand-in-hand with the Energy Star-labeled windows that we manufacture,” Schwartz said in a statement.

Soft-Lite is a vinyl replacement window and door manufacturer headquartered in Streetsboro, Ohio

 


Comments

Window maker going to pots to cook up sales

By Catherine Kavanaugh
Staff Reporter

Published: October 8, 2013 1:42 pm ET
Updated: October 8, 2013 1:44 pm ET

Post Your Comments


Back to story


More stories

Image

Soy-based foam improves window performance, sustainability

December 18, 2014 12:51 pm ET

Launched in April 2013, Madison, Wis.-based WFI Global LLC is making a name in the fenestration market with what it says is a distinct product...    More

Image

Difficult launch still holds promise of brighter sales future

December 5, 2014 12:46 pm ET

The Alside division of Cuyahoga Falls, Ohio-based Associated Materials LLC, has been making vinyl windows since 1980 but this year's launch of two...    More

STI expansion focuses on roof membranes

December 5, 2014 12:03 pm ET

STI Polymer Inc. is in the process of expanding its facility in Sanford, N.C., and has developed a new roof adhesive for rubber and thermoplastic...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events