Window maker going to pots to cook up sales

By Catherine Kavanaugh
Staff Reporter

Published: October 8, 2013 1:42 pm ET
Updated: October 8, 2013 1:44 pm ET

Related to this story

Topics Construction Windows & doors
Companies & Associations

In an attempt to generate new leads, Soft-Lite Windows is offering commercial-grade cookware to customers who provide referrals that result in sales.

The stainless steel pots, which are part of the platinum cookware line of Ohio-based Lake Industries, have energy-efficient features, such as TempAlert Knobs, making them a good fit with Soft-Lite’s vinyl replacement windows, according to Tyson Schwartz, Soft-Lite vice president of sales and marketing.

Schwartz was hired in February to direct the company’s sales expansion and growth and provide dealers stronger marketing support. Partnering with kitchenware supplier Lake Industries is part of that effort. Soft-Lite dealers can use the cookware as a gift to customers whose referrals generate sales or in other creative ways.

The cookware has unique thermal properties, such as a vapor seal, special base that can be used to bake on top of the stove, and it is stackable so that several units can be cooked on one burner.

"It is an excellent tool for conserving energy and enhancing a home's thermal efficiency, so it fits hand-in-hand with the Energy Star-labeled windows that we manufacture,” Schwartz said in a statement.

Soft-Lite is a vinyl replacement window and door manufacturer headquartered in Streetsboro, Ohio

 


Comments

Window maker going to pots to cook up sales

By Catherine Kavanaugh
Staff Reporter

Published: October 8, 2013 1:42 pm ET
Updated: October 8, 2013 1:44 pm ET

Post Your Comments


Back to story


More stories

Image

Economic déjà vu: strong spring growth expected after a rough winter

April 15, 2015 2:03 pm ET

The long, harsh winter is finally over, and the first quarter of the calendar is history. So now is an appropriate time to review the emerging trends ...    More

Image

BASF bullish on North American auto market

April 13, 2015 11:44 am ET

The North American performance materials unit of BASF SE expects its 2015 growth to come from the automotive, consumer and industrial markets.    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 15, 2015 - September 17, 2015Plastics Caps & Closures - September 2015

More Events