'Efficiency' is watchword for VDMA's promotion

David Vink
EUROPEAN PLASTICS NEWS

Published: October 15, 2013 3:30 pm ET
Updated: October 16, 2013 6:41 am ET

Image By: David Vink In downtown Düsseldorf, an Arburg Allrounder 270A 350-70, an Engel e-mac 50 and a KraussMaffei AX100-380 are molding the toy horse parts.

Related to this story

Topics Sustainability, Machinery, K 2013, Business News & Features

DÜSSELDORF, GERMANY — A "blue horses" ["blaue Pferde"] promotion kicked off Oct. 14 in support of the Blue Competence campaign of the VDMA Plastics and Rubber Machinery Association.

The project is aimed at the German machinery sector's efforts to promote efficiency in raw materials, energy and recycling

Blue plastic toy horse parts — the body, head, saddle and reins that can be assembled — are being molded in a tent in downtown Düsseldorf, The public demonstration will run through Oct. 22 in Heinrich-Heine-Platz square, between the Kaufhof Galeria and Carsch-Haus department stores.

At K 2013, horse parts are also being molded at the Sumitomo (SHI) Demag Plastics Machinery GmbH booth (Hall 15/D22).

In downtown Düsseldorf, an Arburg Allrounder 270A 350-70, an Engel e-mac 50 and a KraussMaffei AX100-380 are molding the toy horse parts.

The blue horse toy is one of the earliest Playmobil-brand toys produced by Georg Brandstätter GmbH & Co KG, and has been in production since 1974.

Brandstätter itself said that it now has 80 percent less energy consumption than the company did in 1974; about 12 percent of all production waste goes into molding the blue horses, 85 percent into production of other plastic products and just 3 percent ends up being used as a fuel in waste incineration plants — instead of oil.

Brandstätter also said that production performance of its injection molding machines has increased by 200 percent since 1972.

Although it's not standard in production, the blue horses being molded in downtown Düsseldorf and at the fair are being packed in biodegradable plastic packaging from Wentus Kunststoff GmbH of Höxter, Germany.

VDMA Managing Director Thörsten Kühmann says the group's efficiency campaign was focused on capturing the attention of the general public. VDMA officials thought a toy would do that better than a highly complex technical part, such as the parts on the BMW i3 electric car, which will hit the roads in Germany next month.

More details regarding the molding processes involved in the project are available at the downtown exhibit and at the stands of press makers Arburg GmbH & Co. KG(Hall 13/A13)), Engel Austria GmbH (Hall 15/B42, C58), and KraussMaffei Technologies GmbH (Hall 15/C24, C27).


Comments

'Efficiency' is watchword for VDMA's promotion

David Vink
EUROPEAN PLASTICS NEWS

Published: October 15, 2013 3:30 pm ET
Updated: October 16, 2013 6:41 am ET

Post Your Comments


Back to story


More stories

Image

New technology molds plastic with consumable liquid

July 31, 2014 9:40 am ET

A new blow molding and filling technology called LiquiForm has been announced that uses pressurized consumable liquid instead of compressed air to...    More

Image

North American robot sales set record

July 30, 2014 4:46 pm ET

The North American robotics sector is off to its fastest start ever, shattering last year's first-half record, with a first-half 2014 of 14,135...    More

Image

DC banning PS foam containers

July 30, 2014 2:34 pm ET

Washington D.C. Mayor Vincent Gra signed into law on July 29 a bill that will ban polystyrene foam food and drink containers from the District.    More

Image

Sainsbury, Schoeller Allibert to recycle food handling crates

July 30, 2014 1:37 pm ET

British retail group Sainsbury's has contracted Dutch recycler Schoeller Allibert BV to reprocess all of its old food crates back into food-grade...    More

Image

Vinyl siding's lead slips, but industry pushing back

July 29, 2014 2:04 pm ET

Vinyl siding continues to be the top cladding choice for home builders and remodelers but fiber cement is gaining ground — at an alarming rate t...    More

Market Reports

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events