'Efficiency' is watchword for VDMA's promotion

David Vink
EUROPEAN PLASTICS NEWS

Published: October 15, 2013 3:30 pm ET
Updated: October 16, 2013 6:41 am ET

Image By: David Vink In downtown Düsseldorf, an Arburg Allrounder 270A 350-70, an Engel e-mac 50 and a KraussMaffei AX100-380 are molding the toy horse parts.

Related to this story

Topics Sustainability, Machinery, K 2013, Business News & Features

DÜSSELDORF, GERMANY — A "blue horses" ["blaue Pferde"] promotion kicked off Oct. 14 in support of the Blue Competence campaign of the VDMA Plastics and Rubber Machinery Association.

The project is aimed at the German machinery sector's efforts to promote efficiency in raw materials, energy and recycling

Blue plastic toy horse parts — the body, head, saddle and reins that can be assembled — are being molded in a tent in downtown Düsseldorf, The public demonstration will run through Oct. 22 in Heinrich-Heine-Platz square, between the Kaufhof Galeria and Carsch-Haus department stores.

At K 2013, horse parts are also being molded at the Sumitomo (SHI) Demag Plastics Machinery GmbH booth (Hall 15/D22).

In downtown Düsseldorf, an Arburg Allrounder 270A 350-70, an Engel e-mac 50 and a KraussMaffei AX100-380 are molding the toy horse parts.

The blue horse toy is one of the earliest Playmobil-brand toys produced by Georg Brandstätter GmbH & Co KG, and has been in production since 1974.

Brandstätter itself said that it now has 80 percent less energy consumption than the company did in 1974; about 12 percent of all production waste goes into molding the blue horses, 85 percent into production of other plastic products and just 3 percent ends up being used as a fuel in waste incineration plants — instead of oil.

Brandstätter also said that production performance of its injection molding machines has increased by 200 percent since 1972.

Although it's not standard in production, the blue horses being molded in downtown Düsseldorf and at the fair are being packed in biodegradable plastic packaging from Wentus Kunststoff GmbH of Höxter, Germany.

VDMA Managing Director Thörsten Kühmann says the group's efficiency campaign was focused on capturing the attention of the general public. VDMA officials thought a toy would do that better than a highly complex technical part, such as the parts on the BMW i3 electric car, which will hit the roads in Germany next month.

More details regarding the molding processes involved in the project are available at the downtown exhibit and at the stands of press makers Arburg GmbH & Co. KG(Hall 13/A13)), Engel Austria GmbH (Hall 15/B42, C58), and KraussMaffei Technologies GmbH (Hall 15/C24, C27).


Comments

'Efficiency' is watchword for VDMA's promotion

David Vink
EUROPEAN PLASTICS NEWS

Published: October 15, 2013 3:30 pm ET
Updated: October 16, 2013 6:41 am ET

Post Your Comments


Back to story


More stories

Image

Coffee roaster looks to improve footprint of single cup systems

April 22, 2014 1:30 pm ET

One of the largest coffee and tea manufacturers in North America has introduced a single-serve beverage capsule intended to curb the waste created by ...    More

Two Eastman buildings among 10 biggest energy savers in national contest

April 22, 2014 11:35 am ET

Two offices at the headquarters of Eastman Chemical Co. in Kingsport, Tenn., ranked in the Top 10 for energy efficiency in the latest Energy Star...    More

Europe's bag use still expected to climb despite possible bag restrictions

April 22, 2014 9:29 am ET

Ceresana, a Germany-based research company, has released a report forecasting that by 2020 the sales volume of bags and sacks in Europe will reach 9....    More

DuPont: Asia's food packaging market at a major transition point

April 21, 2014 1:26 pm ET

DuPont Co. touted its packaging innovations and applications, and updated the firm's commercial status at a media event two days before the Chinaplas ...    More

Image

Inventor taps into TV exposure, crowd funding for water bottle project

April 21, 2014 3:26 pm ET

An Australian inventor has developed a reusable plastic water bottle with a filter in a bid to get more people to drink tap water instead of buying di...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 – The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events