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Muted colors underline consumer trend

By: Michael Lauzon

November 6, 2013

Ampacet Corp. has introduced new muted colors in masterbatches that suggest quiet sophistication.

TechnoPales provide chalky pastel hues that expand color options in packaging and consumer goods, says the Tarrytown, N.Y., company.

“Projecting a quiet attitude and a self-confident stillness, we are seeing these tonal values emerge in a multitude of industries,” notes Ampacet color insight manager Linda Carroll.

Well suited to blow-molded and injection-molded uses, the new colors feature shelf appeal in health, personal care and beauty products, small electrics, furniture and recreation equipment, Ampacet predicts.

Tel. 914-631-6600 or 914-332-7333, email Eileen.ferguson@ ampacet.com.