Belgian in-mold label specialist seeing growth in North America

By Rhoda Miel
News Editor

Published: November 14, 2013 12:04 pm ET
Updated: November 14, 2013 12:05 pm ET

Related to this story

Topics Molds/Tooling, K 2013, Business News & Features

DÜSSELDORF, GERMANY — The United States makes up the second largest market for Verstraete In Mould Labels, but that amount is growing as North American companies opt for in-mold labeling to set themselves apart on store shelves.

The makers of margarine, for instance, used to all package their products in round containers with direct printing, said Koen Verstraete, managing director for the Belgian in-mold label specialist. Now they are increasingly opting for an oval container using in-mold labels.

“And what one company does, the others follow,” he said in an interview at K2013 in Düsseldorf.

Verstraete IML's new mock-up digital printed IML system should also help drive the conversion of more products to in-mold labeling.

Product designers who need to show customers exactly how a product will look can have 50 copies of a label printed and shipped from Belgium within two days.

“So he can say to the customer that it's going to look just like that,” Verstraete said.

Currently, the U.S. accounts for 17 million euros ($23.2 million) of Verstraete IML’s total sales of 95 million euros ($129.9 million), he said.

The company says it is the world's largest in-mold label producer, with 600 million customers and producing 40 million labels each day. Its reach is obvious throughout K 2013, where its labels are being used in production by 16 different companies at eight different halls.

This year's show also marks the company's first time as an independent exhibitor at K. It has had a presence in the past, with space at partner companies running their labels. Verstraete said the company already had 350 separate contacts through the first five days of the show, and having its own booth gave the company a better opportunity to show its new products.

Its laminated film product — which places the image on the back side of a clear film — has proved very popular for cups and mugs which are reused. The film meets higher requirements for food safety because the image is not likely to be scratched or flake off in the dishwasher.

The laminated film has been popular with sports stadiums and festivals where they may be re-used, either by the stadium or by fans who take it home as a souvenir.

Other IML systems being featured at Verstraete include its oxygen and light barrier films, which help to extend shelf life of foods, thermoformable films and double-sided films.


Comments

Belgian in-mold label specialist seeing growth in North America

By Rhoda Miel
News Editor

Published: November 14, 2013 12:04 pm ET
Updated: November 14, 2013 12:05 pm ET

Post Your Comments


Back to story


More stories

MGS buying N.Y. medical molding plant from Hospira

April 17, 2014 10:19 pm ET

MGS Manufacturing Group is purchasing the Buffalo, N.Y., injection molding facility and related product line of Hospira Inc., effective July 1. Terms ...    More

3D printing specialist buys Colorado injection molder

April 9, 2014 5:34 pm ET

ARC Group Worldwide Inc. is expanding its reach to plastic injection molding, tooling and magnesium injection molding with the acquisition of two...    More

Mold maker Smooth-On moving to larger site

April 9, 2014 2:14 pm ET

Liquid rubber and plastics manufacturer Smooth-On Inc., a producer of a variety of molds for multiple industries, has been running its factory...    More

Software helps Schnipke speed up mold trials

April 9, 2014 11:20 am ET

Schnipke Engraving Co. of Ottoville, Ohio, has seen a major improvement in speed in its design-to-part process by using the Sigmasoft thermoplastic...    More

Mold with five-piece collapsing core makes cosmetic jars

April 9, 2014 11:18 am ET

StackTeck Systems Ltd. of Brampton, Ontario, has announced a new application for its five-piece collapsing core for high-volume jars: with a mold sold...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Automotive Market Review and Outlook 2014 The Americas

This 75-page report features in-depth analysis of the automotive industry for the Americas. It includes discussions of market trends, legislative/regulatory activity impacting production and threats as well as design strategies being implemented by the major automakers. Detailed charts and data tables outline North American automotive production over the last five years.

Learn more

Plastics Building & Construction Market Review and Outlook 2014 with MS Excel chart data

This report provides in-depth analysis of the plastic building and construction market for North America, including discussions of trends, opportunities, threats and the latest developments in construction trends that impact plastics processors.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events