Belgian in-mold label specialist seeing growth in North America

By Rhoda Miel
News Editor

Published: November 14, 2013 12:04 pm ET
Updated: November 14, 2013 12:05 pm ET

Related to this story

Topics Molds/Tooling, K 2013, Business News & Features

DÜSSELDORF, GERMANY — The United States makes up the second largest market for Verstraete In Mould Labels, but that amount is growing as North American companies opt for in-mold labeling to set themselves apart on store shelves.

The makers of margarine, for instance, used to all package their products in round containers with direct printing, said Koen Verstraete, managing director for the Belgian in-mold label specialist. Now they are increasingly opting for an oval container using in-mold labels.

“And what one company does, the others follow,” he said in an interview at K2013 in Düsseldorf.

Verstraete IML's new mock-up digital printed IML system should also help drive the conversion of more products to in-mold labeling.

Product designers who need to show customers exactly how a product will look can have 50 copies of a label printed and shipped from Belgium within two days.

“So he can say to the customer that it's going to look just like that,” Verstraete said.

Currently, the U.S. accounts for 17 million euros ($23.2 million) of Verstraete IML’s total sales of 95 million euros ($129.9 million), he said.

The company says it is the world's largest in-mold label producer, with 600 million customers and producing 40 million labels each day. Its reach is obvious throughout K 2013, where its labels are being used in production by 16 different companies at eight different halls.

This year's show also marks the company's first time as an independent exhibitor at K. It has had a presence in the past, with space at partner companies running their labels. Verstraete said the company already had 350 separate contacts through the first five days of the show, and having its own booth gave the company a better opportunity to show its new products.

Its laminated film product — which places the image on the back side of a clear film — has proved very popular for cups and mugs which are reused. The film meets higher requirements for food safety because the image is not likely to be scratched or flake off in the dishwasher.

The laminated film has been popular with sports stadiums and festivals where they may be re-used, either by the stadium or by fans who take it home as a souvenir.

Other IML systems being featured at Verstraete include its oxygen and light barrier films, which help to extend shelf life of foods, thermoformable films and double-sided films.


Comments

Belgian in-mold label specialist seeing growth in North America

By Rhoda Miel
News Editor

Published: November 14, 2013 12:04 pm ET
Updated: November 14, 2013 12:05 pm ET

Post Your Comments


Back to story


More stories

Image

Austrian mold maker seeking North American manufacturing partner

July 25, 2014 1:49 pm ET

An Austrian mold maker is looking for a manufacturing location in North America.    More

Investigation continuing into injury at Windsor mold maker

July 25, 2014 12:57 pm ET

Canadian authorities are investigating an incident in which a worker's foot got caught in a machine at Crest Mold Technology Inc. in Oldcastle,...    More

Image

Tooling Technology has new private equity owner

July 25, 2014 11:55 am ET

New York private equity firm GenNx360 Capital Partners has partnered with management to buy Tooling Technology Holdings LLC, a diversified Ohio-based ...    More

Image

Columbine Plastics moving to new Colorado site

July 25, 2014 11:38 am ET

Custom injection molder Columbine Plastics Corp. plans to move from Boulder, Colo., to the Colorado Technical Center in Louisville, Colo.    More

Image

Design group Hexagon buys Vero Software to upgrade CAM capabilities

July 22, 2014 9:51 am ET

Stockholm-based Hexagon AB, a design technology company, has announced its acquisition of Vero Software, a leader in computer aided manufa...    More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events