Styrolution focusing on new specialty products

By Frank Esposito
Senior Staff Reporter

Published: November 14, 2013 11:59 am ET
Updated: November 14, 2013 12:01 pm ET

Related to this story

Topics Materials, Materials Suppliers, Product News, K 2013, Business News & Features

DÜSSELDORF, GERMANY — As it marks its second birthday, styrenics maker Styrolution Group GmbH is looking to grow with new products.

“We started with an integration program — that’s what you do if you’re a new company,” Americas President Alexander Glueck said in an Oct. 18 interview at K 2013. “Now we want to set a path for the future.”

At the event, Frankfurt, Germany-based Styrolution — a joint venture formed in 2011 between the styrenics units of Ineos Group and BASF SE — has introduced two new grades of its Zylar-brand styrenic copolymer. The new grades are aimed at medical devices and household goods and, officials said, offer excellent clarity, high optical quality and ease of processing.

Styrolution also at the show is spotlighting a grade of Luran-brand acrylic styrene acrylonitrile (ASA) that offers high-performance aesthetics for the automotive market. A new grade of Novodur-brand ABS designed for electroplated applications also is being launched at the show.

The firm is continuing to focus on its specialty products, according to Glueck. Those include high-heat grades of ABS, ASA and styrene acrylonitrile (SAN) as well as blends such as nylon/ABS.

Glueck added that polystyrene “is a very important product for Styrolution as well,” even though the material has lost ground in North America and Europe in recent years. “There’s some growth in emerging markets, but flat or slight growth in more developed regions,” he said.

2013 “has been a tremendous year for automotive in North America,” according to Glueck. Styrolution’s ASA resins are used in front grilles, light housings, pillars and other automotive applications.

By the middle of 2014, Styrolution will have upgraded and consolidated its research lab in Channahon, Ill. Glueck said the move “will allow us to develop our own grades in the region. It also will bring our R&D teams together and increase efficiency.”

Styrolution officials also are optimistic about the plastics market in Brazil, as seen by their recent announcement of plans to build a plant there making ABS and related resins through a joint venture with Brazilian petrochemicals giant Braskem SA. The plant would have annual capacity of about 220 million pounds. Styrolution would own 70 percent of the proposed JV. Groundbreaking for the proposed plant could begin as early as 2015, with production launching in 2017. Previously, Styrolution had imported its resins into Brazil from plants in Mexico and Europe.

Brazil now has a population of just over 200 million and, although its growth rates have fluctuated in recent years, Glueck said the country “should see good growth rates” when it hosts the World Cup soccer tournament in 2014 and the Summer Olympics in 2016.


Comments

Styrolution focusing on new specialty products

By Frank Esposito
Senior Staff Reporter

Published: November 14, 2013 11:59 am ET
Updated: November 14, 2013 12:01 pm ET

Post Your Comments


Back to story


More stories

Image

Akro-Plastic buying German subsidiary from Metabolix

October 24, 2014 3:32 pm ET

Akro-Plastic GmbH, a Niederzissen, Germany-based plastic compounder, has purchased the assets of Metabolix Inc.'s subsidiary in Germany.    More

Image

BASF pre-tax earnings rise, but will miss financial targets for 2015

October 24, 2014 10:16 am ET

BASF SE has raised its expectations for pre-tax earnings in 2014 but warned that it would not hit its financial targets for next year.    More

Image

Sabic, Shell cancel expansion for SADAF joint venture in Saudi Arabia

October 24, 2014 9:19 am ET

Saudi Basic Industries Corp. and Royal Dutch Shell have cancelled plans to expand an existing petrochemical joint venture in Saudi Arabia following...    More

Image

Sadara CEO says Middle East now has 20 percent of global ethylene capacity

October 24, 2014 9:33 am ET

Sadara CEO Ziad Al-Labban claims that the Middle East's ethylene capacity is now 20 percent of global production.    More

Image

PolyOne increases quarterly profits despite falling sales

October 23, 2014 4:55 pm ET

North American compounding leader PolyOne Corp. saw its third-quarter profit increase, even as sales fell vs. the year-ago period.    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events