Plastics contribute to design flexibility on Moto G smart phone

By Rhoda Miel
News Editor

Published: November 15, 2013 11:56 am ET
Updated: November 15, 2013 12:00 pm ET

Image By: Motorola Mobility Moto G buyers can pick from 19 customization options.

Related to this story

Topics Design, Telecommunications

Motorola Mobility is not making its newest smart phone, the Moto G, in the United States, but it is keeping some of the plastics design flexibility it introduced with the Texas-made Moto X earlier this year.

Buyers of the Moto G will be able to buy a variety of plastic shells for their phone, which will allow them to customize the look and feel of their phone, the company said during its Nov. 13 rollout of the Moto G in Brazil. A spokeswoman for Motorola, based in Libertyville, Ill., could not specify what resin will be used in the shells.

Users can pick from 19 customization options, with standard curved plastic backs in seven covers, a "flip" shell — also available in seven colors — which will cover the phone's face as well as its back and a five-color palette of "grip" shells, which have a rubberized texture around the phone's perimeter.

Those choices are not as varied as those available for the Moto X, which combine color options for the back, face plate and trim, but still would allow buyers to change the look of their phone quickly. Motorola officials said buyers could even buy a range of colors, and pop on a new one at any time they wanted to give the phone a face lift.

The Moto G is targeted at customers seeking a low-cost smart phone. It will retail for less than $200 and is not locked to a specific service provider, meaning that people will be able to use the phone with pre-paid phone plans. By comparison, Apple Inc.'s iPhone 5C retails for more than $500 when sold without a phone plan.


Comments

Plastics contribute to design flexibility on Moto G smart phone

By Rhoda Miel
News Editor

Published: November 15, 2013 11:56 am ET
Updated: November 15, 2013 12:00 pm ET

Post Your Comments


Back to story


More stories

Image

Envisioning the future of design

December 4, 2014 9:48 am ET

Imagine a time when walls will not have light switches. Instead, motion sensors will detect when you walk in and out of a room, adjusting the...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events