At Lincoln, auto designers are back to buttons

Bradford Wernle
AUTOMOTIVE NEWS

Published: November 18, 2013 10:32 am ET
Updated: November 18, 2013 10:34 am ET

Related to this story

Topics Automotive, Design

NEW YORK ‒ The furor over MyLincoln Touch has helped reshape the center console of the latest Lincoln.

The 2015 Lincoln MKC crossover, introduced here last week, features buttons and knobs in place of the sliding touch controls of the MKZ sedan. The MyLincoln Touch system and its Ford sibling have given Ford fits in customer satisfaction surveys. Consumers and critics have complained the systems have been confusing and balky.

"We heard feedback from MKZ customers" when designing the MKC, says Lisa Drake, MKC chief engineer. The MyLincoln Touch screen-based infotainment system is still in place, but buttons and knobs are there to make basic functions such as increasing the volume, tuning the radio and setting the temperature easier. "You get tactile feedback."

The center console isn't the only place where Lincoln is doing things differently with the MKC, a compact premium crossover that is scheduled to arrive in showrooms in late spring or early summer. Lincoln is also retooling its launch process and its marketing strategy, partly as a result of lessons learned from the difficult birth of the redesigned MKZ, which Lincoln has hailed as the first car in its brand reinvention.

For more details on the launch of the Lincoln MKZ, see the complete story at www.autonews.com.


Comments

At Lincoln, auto designers are back to buttons

Bradford Wernle
AUTOMOTIVE NEWS

Published: November 18, 2013 10:32 am ET
Updated: November 18, 2013 10:34 am ET

Post Your Comments


Back to story


More stories

Image

Metals and plastics company NN to buy Autocam in $300 million deal

July 25, 2014 10:07 am ET

A Tennessee metals and plastics company said it has agreed to acquire auto parts supplier Autocam Corp. in a deal valued at $300 million.    More

Image

Chinese auto suppliers growing in US

July 24, 2014 4:17 pm ET

Two China-based automotive suppliers are expanding in the U.S., according to information released by the Michigan Economic Development Corp.    More

OSHA probes alleged asthma link to Lear's Selma, Ala., plant

July 23, 2014 11:58 am ET

U.S. foam manufacturer Renosol Seating LLC is being investigated following allegations its workers are at risk of asthma from TDI exposure at its...    More

Image

Plastics help designers bring home the gold

July 22, 2014 2:15 pm ET

Products with polymer content received multiple gold recognitions in the 2014 International Design Excellence Awards.    More

Image

Design group Hexagon buys Vero Software to upgrade CAM capabilities

July 22, 2014 9:51 am ET

Stockholm-based Hexagon AB, a design technology company, has announced its acquisition of Vero Software, a leader in computer aided manufa...    More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events