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Inventor brings US business into loop with Wonder Loom

By: Catherine Kavanaugh

WIXOM, MICH. — Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. Then sales skyrocketed — and now he's selling more than a million units a month, as the craze to make jewelry, headbands, key chains, and even sculpt super heroes out of tiny rubber bands sweeps the tween market.

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