More than 100,000 recycled plastic bottles will play a prominent role in the ESPN X Games in Aspen, Colo.
Unifi Inc.'s Repreve brand has recycled the bottles into course signage and lanyards for the winter extreme sports competition which is now under way and will continue until Jan. 26.
Repreve also created merchandise such as shirts and beanies from the recycled material.
To highlight the use of recycled plastic, the company will distribute thousands of lime green Repreve beanies to fans at the women's superpipe finals on Jan. 25.
Unifi of Greensboro, N.C., also is launching a campaign, dubbed #TurnItGreen, to focus attention on recycling and the Repreve brand of recycled fibers.