Faurecia, Magneti Marelli to tackle the HMI future

John Stanley
AUTOMOTIVE NEWS EUROPE

Published: January 16, 2014 10:42 am ET
Updated: January 16, 2014 10:56 am ET

Related to this story

Topics Automotive, Injection Molding, Automotive parts

Supplier powerhouses Faurecia and Magneti Marelli have joined forces to challenge rivals such as Continental, Delphi, Denso and Harman in the booming and lucrative sector for human-machine interface applications. Faurecia and Magneti Marelli will cooperate on the design, development and manufacturing of advanced HMI products.

The partnership, which was announced in November, should help the two companies gain a foothold in the rapidly developing and profitable sub-sector of the vehicle interiors business, Frost & Sullivan analyst Krishna Jayaraman said.

"The only thing that gives brand definition in this area is HMI, so it makes sense that they want to move into this new domain," Jayaraman said. "It is a first baby step for both of them, but it is a very wise decision by them to go where the revenue model is today.

Through the agreement, the companies initially plan to develop solutions that support the seamless integration of mobile devices, such as smartphones and tablets, in instrument panels, center consoles and docking stations. France-based Faurecia, in which PSA/Peugeot-Citroen has a 57 percent stake, already offers wireless-charging components through its partnership with Philips & Lite-On Digital Solutions, while Italy-based Magneti Marelli, which is fully owned by Fiat Group, will extend its automotive electronics capability with the introduction of complete voice, touch and display HMI solutions

"This is an important step in the evolution of our interior systems offer to meet the needs of automakers for increased connectivity and the intelligent use of interior architecture," Faurecia CEO Yann Delabriere said in a statement. His counterpart at Magneti Marelli, CEO Eugenio Razelli, highlighted the value of the agreement at a time when "the user experience of receiving, managing and sharing information inside the car is moving to a unique, interactive and extended interface, where the merger between plastics and electronics is crucial."

Fast-starters

The partners say they are already actively pursuing their first business applications with European, North American and Asian automakers in the fields of high-quality retractable touchscreens and the integration of nomadic devices. Giuseppe Rosso, head Magneti Marelli's infotainment and telematics division, told Automotive News Europe: "We are close to having the first applications with a couple of OEMs," but he declined to disclose with which manufacturers.

Asked how the agreement would work in practical terms, Rosso said that at the beginning the activity will be mainly focused on the technical side and on the development side, while in a second step the parties intend to establish an even closer working relationship. "Our plan is to start production in 2016 of the first applications," Rosso added.

Necessary move

Explaining the logic behind the agreement, Rosso said: "The market perimeter of in-vehicle information and HMI complete solutions is expanding and becoming more and more of a strategic asset for OEMs to sell their cars.

But what was even more interesting, he added, was that the rapidly evolving market now required "a merger of different capabilities and know-how to satisfy the new and advanced demand by carmakers." The core value of the agreement between Marelli and Faurecia, therefore, would be the ability to bring a new approach to the market based on new types of systems involving a deep integration between plastics and electronics.

Touchscreens often use a capacitive film for interaction, and plastics suppliers have been researching ways to best insert those films during molding to fit them into high volume production, while also integrating the screens in interior systems.


Comments

Faurecia, Magneti Marelli to tackle the HMI future

John Stanley
AUTOMOTIVE NEWS EUROPE

Published: January 16, 2014 10:42 am ET
Updated: January 16, 2014 10:56 am ET

Post Your Comments


Back to story


More stories

Image

Xten may shut down, working on sale to Commercial Plastics

October 29, 2014 5:49 pm ET

Xten Industries LLC is working on a sale to Commercial Plastics Co. of Mundelein, Ill. Xten, an injection molder based in Kenosha, Wis., filed a...    More

Image

Detroit Manufacturing Systems to hire 200 for F-150 production

October 29, 2014 10:40 am ET

Interior trim supplier Detroit Manufacturing Systems LLC plans to hire 200 assembly workers by January to support production growth of Ford Motor Co....    More

Image

Cosmetic packaging maker expands in China

October 28, 2014 3:32 pm ET

A $180 million expansion project by the Derjin Group of Taiwan has broken ground in China's Jiangsu province.    More

Image

Facing labor shortage, one processor starts its own bus service

October 27, 2014 2:08 pm ET

Like much of the manufacturing industry, Primera Plastics Inc. in Zeeland, Mich., has had trouble finding qualified workers to fill gaps in its staff....    More

Image

Milacron features multi-brand integration

October 27, 2014 1:36 pm ET

Fakuma 2014 gave Milacron LLC an ideal opportunity to show how its ever-growing portfolio of brands are working together in the injection molding sect...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events