Faurecia, Magneti Marelli to tackle the HMI future

John Stanley
AUTOMOTIVE NEWS EUROPE

Published: January 16, 2014 10:42 am ET
Updated: January 16, 2014 10:56 am ET

Related to this story

Topics Automotive, Automotive parts, Injection Molding

Supplier powerhouses Faurecia and Magneti Marelli have joined forces to challenge rivals such as Continental, Delphi, Denso and Harman in the booming and lucrative sector for human-machine interface applications. Faurecia and Magneti Marelli will cooperate on the design, development and manufacturing of advanced HMI products.

The partnership, which was announced in November, should help the two companies gain a foothold in the rapidly developing and profitable sub-sector of the vehicle interiors business, Frost & Sullivan analyst Krishna Jayaraman said.

"The only thing that gives brand definition in this area is HMI, so it makes sense that they want to move into this new domain," Jayaraman said. "It is a first baby step for both of them, but it is a very wise decision by them to go where the revenue model is today.

Through the agreement, the companies initially plan to develop solutions that support the seamless integration of mobile devices, such as smartphones and tablets, in instrument panels, center consoles and docking stations. France-based Faurecia, in which PSA/Peugeot-Citroen has a 57 percent stake, already offers wireless-charging components through its partnership with Philips & Lite-On Digital Solutions, while Italy-based Magneti Marelli, which is fully owned by Fiat Group, will extend its automotive electronics capability with the introduction of complete voice, touch and display HMI solutions

"This is an important step in the evolution of our interior systems offer to meet the needs of automakers for increased connectivity and the intelligent use of interior architecture," Faurecia CEO Yann Delabriere said in a statement. His counterpart at Magneti Marelli, CEO Eugenio Razelli, highlighted the value of the agreement at a time when "the user experience of receiving, managing and sharing information inside the car is moving to a unique, interactive and extended interface, where the merger between plastics and electronics is crucial."

Fast-starters

The partners say they are already actively pursuing their first business applications with European, North American and Asian automakers in the fields of high-quality retractable touchscreens and the integration of nomadic devices. Giuseppe Rosso, head Magneti Marelli's infotainment and telematics division, told Automotive News Europe: "We are close to having the first applications with a couple of OEMs," but he declined to disclose with which manufacturers.

Asked how the agreement would work in practical terms, Rosso said that at the beginning the activity will be mainly focused on the technical side and on the development side, while in a second step the parties intend to establish an even closer working relationship. "Our plan is to start production in 2016 of the first applications," Rosso added.

Necessary move

Explaining the logic behind the agreement, Rosso said: "The market perimeter of in-vehicle information and HMI complete solutions is expanding and becoming more and more of a strategic asset for OEMs to sell their cars.

But what was even more interesting, he added, was that the rapidly evolving market now required "a merger of different capabilities and know-how to satisfy the new and advanced demand by carmakers." The core value of the agreement between Marelli and Faurecia, therefore, would be the ability to bring a new approach to the market based on new types of systems involving a deep integration between plastics and electronics.

Touchscreens often use a capacitive film for interaction, and plastics suppliers have been researching ways to best insert those films during molding to fit them into high volume production, while also integrating the screens in interior systems.


Comments

Faurecia, Magneti Marelli to tackle the HMI future

John Stanley
AUTOMOTIVE NEWS EUROPE

Published: January 16, 2014 10:42 am ET
Updated: January 16, 2014 10:56 am ET

Post Your Comments


Back to story


More stories

Image

Baxter investing $300 million to expand dialyzers production in Alabama

August 29, 2014 12:53 pm ET

Baxter International, Inc. is expanding its Opelika, Ala. manufacturing location to boost production of dialyzers, a key component of hemodialysis...    More

Image

Obituary: Jerry Williams, Prism Plastics co-owner

August 29, 2014 8:50 am ET

Williams founded Prism Plastics with Rod Bricker and Gerry Phillips, after the three left Huron Plastics Group in 1999.    More

Polish injection molder Teknorubber up for sale

August 29, 2014 9:14 am ET

Polish plastic parts maker Teknorubber has been put up for sale following its insolvency filing in March 2014. The company is to be auctioned through ...    More

Image

Concours adding equipment as mold making business booms in Mexico

August 28, 2014 2:05 pm ET

Concours Mold Inc. is heading for a 50 percent increase in sales in Mexico this year after a $4 million upgrade of its plant in Huejotzingo, in the...    More

Image

Canadian mold maker Thibault adding to new operation in Mexico

August 27, 2014 3:19 pm ET

Canadian mold maker I Thibault Inc has purchased an established Mexican company, Tecnimoldes SA de CV, for a seven-figure-dollar-sum and renamed it Ti...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events