GF AgieCharmilles changes name to reflect broader product line

By Rhoda Miel
News Editor

Published: January 21, 2014 4:19 pm ET
Updated: January 21, 2014 4:20 pm ET

Related to this story

Topics Machinery, Molds/Tooling

GF AgieCharmilles has changed its name to GF Machining Solutions to reflect its growing business beyond wire EDM equipment and more closely identify with its parent company.

The company changed its name Jan. 1, although it still offers the same range of equipment and services said Glynn Fletcher, president of GF Machining Solutions Americas during a Jan. 21 conference call.

The company is one of three divisions of parent group Georg Fischer AG of Schaffenhausen, Switzerland. GF Automotive, a castings company, is the biggest unit, with 41 percent of sales, followed by GF Piping at 36 percent.

Machining Solutions is 23 percent of Georg Fischer, with sales of 842 million Swiss Francs ($925 million) in 2012.

“We have been around for such a long time, and perhaps in the past, we have diluted the GF part of our reputation in favor of other phrases,” Fletcher said. “It was thought it was time to bring GF to the foreground.”

In addition, while the company remains the industry leader in wire EDM machines, which are sold under the AgieCharmilles brand name, sales of its high speed milling and automation equipment businesses are growing rapidly. Using the name GF AgieCharmilles to sell Mikron high speed milling machines or System 3R automation equipment was confusing, he said.

“AgieCharmilles very much indicated [to customers] that it was EDM, but EDM is only one third of our business overall,” he said. “It’s important to indicate our broader portfolio.”

The demand on high precision machining — especially in electronics — will only drive more sales for milling machines in the future.

“If you look at the accuracy needed to produce the mechanical lens on a cell phone today, that is astounding,” Fletcher said. “It is increasingly important that we ensure our machines and the application of our machines are able to provide our customers with the ultimate in accuracy.”

The AgieCharmilles brand will continue, but only as the wire EDM product. A GF logo will be the most prominent on each future machine, Fletcher said. Likewise, the milling machines will retain the Mikron product name along with the larger GF logo while automation equipment will continue to list both System 3R and GF.

The company is transitioning its web site name to gfms.com as part of the change this year, while employee email contacts will also change to end with @georgfischer.com by the end of 2014.


Comments

GF AgieCharmilles changes name to reflect broader product line

By Rhoda Miel
News Editor

Published: January 21, 2014 4:19 pm ET
Updated: January 21, 2014 4:20 pm ET

Post Your Comments


Back to story


More stories

Image

Extreme Tool uses remote Michigan location to attract younger workers

September 30, 2014 3:47 pm ET

“I'm not saying there's anything wrong with being an old guy like me. But I do believe in the power of youth and reinvesting in training. The...    More

Image

Audacious vandal stuns Taipei Plas

September 29, 2014 4:59 pm ET

Melodrama erupted at the traditionally tranquil Taipei Plas trade show on Sept. 28 when a mysterious intruder flung red paint at the Baumüller...    More

Image

Shini pushes into western China

September 29, 2014 4:28 pm ET

Despite intellectual-property brigands, Taiwan's Shini Plastics Technologies Inc. is zestfully pursuing the enormous Chinese market for plastics...    More

Image

Global giant Foxconn to make, sell molding machines

September 26, 2014 2:48 pm ET

For years, Taiwan's Foxconn Technology Group has been the world's largest contract manufacturer for electronics, with more than 1 million employees...    More

Plastics Machinery Group now offering injection presses

September 26, 2014 10:46 am ET

Solon, Ohio-based Plastics Machinery Group is expanding its machinery offerings by adding injection molding machines to its inventory and adding a ded...    More

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events