GF AgieCharmilles changes name to reflect broader product line

By Rhoda Miel
News Editor

Published: January 21, 2014 4:19 pm ET
Updated: January 21, 2014 4:20 pm ET

Related to this story

Topics Machinery, Molds/Tooling

GF AgieCharmilles has changed its name to GF Machining Solutions to reflect its growing business beyond wire EDM equipment and more closely identify with its parent company.

The company changed its name Jan. 1, although it still offers the same range of equipment and services said Glynn Fletcher, president of GF Machining Solutions Americas during a Jan. 21 conference call.

The company is one of three divisions of parent group Georg Fischer AG of Schaffenhausen, Switzerland. GF Automotive, a castings company, is the biggest unit, with 41 percent of sales, followed by GF Piping at 36 percent.

Machining Solutions is 23 percent of Georg Fischer, with sales of 842 million Swiss Francs ($925 million) in 2012.

“We have been around for such a long time, and perhaps in the past, we have diluted the GF part of our reputation in favor of other phrases,” Fletcher said. “It was thought it was time to bring GF to the foreground.”

In addition, while the company remains the industry leader in wire EDM machines, which are sold under the AgieCharmilles brand name, sales of its high speed milling and automation equipment businesses are growing rapidly. Using the name GF AgieCharmilles to sell Mikron high speed milling machines or System 3R automation equipment was confusing, he said.

“AgieCharmilles very much indicated [to customers] that it was EDM, but EDM is only one third of our business overall,” he said. “It’s important to indicate our broader portfolio.”

The demand on high precision machining — especially in electronics — will only drive more sales for milling machines in the future.

“If you look at the accuracy needed to produce the mechanical lens on a cell phone today, that is astounding,” Fletcher said. “It is increasingly important that we ensure our machines and the application of our machines are able to provide our customers with the ultimate in accuracy.”

The AgieCharmilles brand will continue, but only as the wire EDM product. A GF logo will be the most prominent on each future machine, Fletcher said. Likewise, the milling machines will retain the Mikron product name along with the larger GF logo while automation equipment will continue to list both System 3R and GF.

The company is transitioning its web site name to gfms.com as part of the change this year, while employee email contacts will also change to end with @georgfischer.com by the end of 2014.


Comments

GF AgieCharmilles changes name to reflect broader product line

By Rhoda Miel
News Editor

Published: January 21, 2014 4:19 pm ET
Updated: January 21, 2014 4:20 pm ET

Post Your Comments


Back to story


More stories

Image

Windmöller & Hölscher looking to continued growth in China

July 21, 2014 3:40 pm ET

With 2013 global sales of 600 million euros, China has grown into an important export market for Windmöller & Hölscher KG, second only to the United...    More

Image

Thermoforming Technology Group adds Lyle Industries to its portfolio

July 18, 2014 2:48 pm ET

Thermoforming Technology Group LLC has expanded its thermoforming equipment presence with the acquisition of Lyle Industries Inc.    More

Image

Milacron names Gallagher COO

July 17, 2014 1:41 pm ET

U.S. machinery maker Milacron LLC has named John J. Gallagher III as Chief Operating Officer for its Melt Delivery & Control Systems, Fluid...    More

Image

Wisconsin mold maker doubling facility size

July 16, 2014 2:05 pm ET

A Germantown, Wis. toolmaker is planning to more than double the size of its facility.    More

Image

Italian machinery exports up

July 16, 2014 11:40 am ET

The Italian trade association for plastic and rubber processing equipment makers, Assocomaplast, has announced that exports are up by almost 9 percent...    More

Market Reports

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Plastics Recycling Market Review & Outlook 2014

This special report from Plastics News examines the North American plastics recycling industry and provides insight into indicators that impact market viability, including Resin pricing trends for virgin and recycled market material and historical Resin production trends for post- consumer and industrial waste.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events