GF AgieCharmilles changes name to reflect broader product line

By Rhoda Miel
News Editor

Published: January 21, 2014 4:19 pm ET
Updated: January 21, 2014 4:20 pm ET

Related to this story

Topics Machinery, Molds/Tooling

GF AgieCharmilles has changed its name to GF Machining Solutions to reflect its growing business beyond wire EDM equipment and more closely identify with its parent company.

The company changed its name Jan. 1, although it still offers the same range of equipment and services said Glynn Fletcher, president of GF Machining Solutions Americas during a Jan. 21 conference call.

The company is one of three divisions of parent group Georg Fischer AG of Schaffenhausen, Switzerland. GF Automotive, a castings company, is the biggest unit, with 41 percent of sales, followed by GF Piping at 36 percent.

Machining Solutions is 23 percent of Georg Fischer, with sales of 842 million Swiss Francs ($925 million) in 2012.

“We have been around for such a long time, and perhaps in the past, we have diluted the GF part of our reputation in favor of other phrases,” Fletcher said. “It was thought it was time to bring GF to the foreground.”

In addition, while the company remains the industry leader in wire EDM machines, which are sold under the AgieCharmilles brand name, sales of its high speed milling and automation equipment businesses are growing rapidly. Using the name GF AgieCharmilles to sell Mikron high speed milling machines or System 3R automation equipment was confusing, he said.

“AgieCharmilles very much indicated [to customers] that it was EDM, but EDM is only one third of our business overall,” he said. “It’s important to indicate our broader portfolio.”

The demand on high precision machining — especially in electronics — will only drive more sales for milling machines in the future.

“If you look at the accuracy needed to produce the mechanical lens on a cell phone today, that is astounding,” Fletcher said. “It is increasingly important that we ensure our machines and the application of our machines are able to provide our customers with the ultimate in accuracy.”

The AgieCharmilles brand will continue, but only as the wire EDM product. A GF logo will be the most prominent on each future machine, Fletcher said. Likewise, the milling machines will retain the Mikron product name along with the larger GF logo while automation equipment will continue to list both System 3R and GF.

The company is transitioning its web site name to gfms.com as part of the change this year, while employee email contacts will also change to end with @georgfischer.com by the end of 2014.


Comments

GF AgieCharmilles changes name to reflect broader product line

By Rhoda Miel
News Editor

Published: January 21, 2014 4:19 pm ET
Updated: January 21, 2014 4:20 pm ET

Post Your Comments


Back to story


More stories

Image

Auto, medical, packaging all lead to solid sales for compounding extruders

December 18, 2014 6:00 am ET

Compounding extruder sales tend to be cyclical, but machinery makers report another solid year — thanks to automotive, medical, food packaging...    More

Image

Quick-Start manifolds designed to complement Rheo-Pro hot runners.

December 17, 2014 6:00 am ET

MHS Mold Hotrunner Solutions of Georgetown, Ontario, has introduced the pre-engineered Quick-Start line of hot runner manifolds, designed to...    More

Mold maker I. Thibault plans to invest more capital in Mexico

December 16, 2014 1:03 pm ET

Canadian mold maker I. Thibault Inc. plans to invest more capital in its wholly owned Mexican subsidiary, which it started operating in the summer.    More

Image

Milacron opening Mexico technical center, considers another in Brazil

December 16, 2014 12:58 pm ET

Milacron LLC plans to officially open a new technical center in Querétaro, 140 miles northwest of Mexico City, early in 2015, and the company is...    More

Image

Indian mold maker Vasantha sees 'great potential' in Mexico

December 16, 2014 12:52 pm ET

Indian mold maker Vasantha Tool Crafts Pvt. Ltd. has appointed its first sales representative in Mexico, 15-year plastics industry professional Eric B...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events