Jelly shoes on track for US launch

By Kate Tilley
Correspondent

Published: February 7, 2014 1:03 pm ET
Updated: February 7, 2014 1:06 pm ET

Image By: Jelly Beans Footwear Pty. Ltd. PVC molded "jelly shoes" have already been a hit in Australia. Soon they're headed to the U.S.

Related to this story

Topics Consumer Products

Jelly shoes on track for US launch

RICHMOND, AUSTRALIA — An Australian man's quest for a nostalgic gift for his kid sister has sparked a new business selling Chinese-manufactured PVC sandals.

Kristian Klein, now 26, found an old pair of plastic sandals, popular in his childhood and for many years before that, to which his younger sister took a liking. He hunted unsuccessfully for a pair to give her.

Klein managed to find a factory just outside Guangzhou, China, that could manufacture them for him, but the smallest quantity was 16,000. "I went to buy one pair and ending up buying 16,000," he told Plastics News.

Klein established Jelly Beans Footwear Pty. Ltd., based in the Melbourne suburb of Richmond, in November 2011 to import and market the injection-molded sandals — affectionately known as "jellies" — as they experience a resurgence in popularity among today's young adults.

He aims to launch the business in the United States in April or May. It will involve a public relations campaign to market the product and Klein said he has a sales team "ready to go to take care of selling the product." There will also be deals with U.S. retailers.

"We are also talking to about 15 distributors across the world. We hope to hit [almost] every continent this year," he told Plastics News.

After Klein launched a Jelly Beans website in February 2012, he said the product "just went crazy."

And he has Australian women's magazine Frankie to thank for that. Its Facebook post about the shoes generated so many hits it took the magazine's website down.

Klein said "that was the moment we knew we were onto something. It was the first thing that really blew us up."

The PVC shoes are sold to 200 retailers Australia-wide and via the website.

In April or May, Jelly Beans will release a new PVC product range, including high-heeled sandals, socks and transparent backpacks. Klein said the new products will "stick to the fun, bright, beachy theme projected through the sandals."

The company's success has in part taken Klein by surprise. He knew from early research the product would generate interest. But he was "certainly blown away that it went that crazy so quickly. It's rare for that to happen over a product."

Jelly Beans Footwear employs four staff in the Richmond head office and uses warehouses in Sydney, New South Wales, and Los Angeles.


Comments

Jelly shoes on track for US launch

By Kate Tilley
Correspondent

Published: February 7, 2014 1:03 pm ET
Updated: February 7, 2014 1:06 pm ET

Post Your Comments


Back to story


More stories

Image

Momentive gearing up for some timely LSR sales

October 17, 2014 10:58 am ET

Momentive Performance Materials Inc. has plenty of time for customers at Fakuma — thanks to colorful new watchbands made with the firm's fiber-...    More

Image

Plastics News Now: Humanoid robot shows off skills at Fakuma

October 16, 2014 7:07 am ET

A workerbot, with a smile on its face, was a big attraction at Fakuma this week, plus a mostly composite helicopter takes flight and SPI is looking...    More

Image

Arburg starts taking orders for Freeformer

October 15, 2014 12:52 pm ET

FRIEDRICHSHAFEN, GERMANY — For fans of 3-D printing, Fakuma 2014 marks an important date: Arburg is taking German orders for the Freeformer.    More

Image

French molder betting on growth in the auto industry, Detroit

October 14, 2014 6:00 am ET

Precision French molder AdduXi Group is opening its first factory outside of its home country — in a Detroit suburb — and the top local...    More

Image

Material Insights: Chinese fiberglass maker close to opening US factory

October 13, 2014 8:12 am ET

Editor Don Loepp reports from the Fakuma trade fair, discussing Citadel's major acquisition, a bankruptcy filing and Jushi Group's plans.    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events