The Plastics Blog
By Don Loepp | About The Plastics Blog

Last week, plastics were No. 1 at the box office

By Rhoda Miel | February 10, 2014 04:19 pm ET

For once, the plastic that won the day at North American box offices didn't involve plastic surgery.

"The Lego Movie," built around the interlocking plastic bricks made by Danish toy company Lego Co., won the box office its opening weekend by selling $69.1 million of tickets. (Second place "The Monuments Men," featuring George Clooney, finished far behind in second place, with $22.7 million.)

Although made with computer animation, the movie features both established Lego characters and sets and creates some new figurines – but all of them stick to the existing limitations of real Lego blocks. Even the background settings use Lego style animated movements, with "crashing waves" made up of computer-animated substitutes for individual Lego blocks.

Check out the embedded video for some behind-the-scenes glimpses of the film's production, including molding production and how a morning shower might look in a Lego land.

Whether the movie's success leads to more sales for Lego may not be known yet, but the company already is selling versions of the movie's characters and set pieces through its web site.

And according to the New York Times, the movie – directed by Phil Lord and Christopher Miller for Warner Bros. – already made back its $60 million production budget, so don't be surprised if there's a sequel.


Recent Blog Posts

Here's a peek behind our 2014 film & sheet ranking   September 15, 2014 1:22 pm ET
Weighing in on top plastics personalities   September 8, 2014 5:12 pm ET
How's the media treating plastics these days?   August 27, 2014 10:49 am ET
A peek behind our 2014 ranking of rotational molders   August 25, 2014 2:00 pm ET
More reshoring success stories with Wal-Mart connections   August 21, 2014 6:11 pm ET
Small country introducing plastic coins   August 20, 2014 10:48 am ET

Comments

Last week, plastics were No. 1 at the box office

By Rhoda Miel

Published: February 10, 2014 4:19 pm ET
Updated: February 10, 2014 4:21 pm ET

Post Your Comments


Back to story

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events