ORLANDO, FLA. — Lego A/S is setting a target to use a sustainable resin in its signature bricks by 2030, replacing ABS. The search for that new resin will not be easy, though, said Allan Rasmussen, senior project manager for Lego. Not only must the selected material be able to meet the same characteristics as the locking building blocks, they must also blend seamlessly with bricks already in children’s hands.
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