Mexican PET recycler working to raise public awareness

By Jim Johnson
Senior Staff Reporter

Published: February 20, 2014 3:08 pm ET
Updated: February 20, 2014 9:14 pm ET

Image By: Jim Johnson Jaime Camara Creixell

Related to this story

Topics Sustainability Recycling
Companies & Associations

ORLANDO, FLA. — When it comes to food grade PET recycling, PETStar SA de CV is clearly a leader in Mexico and in the world.

But the Toluca, Mexico-based recycling company knows it can't do it alone, especially in a country where environmental awareness can be lacking.

"In Mexico, we have very little environmental awareness. You will see bottles dumped in the place that it should not be," said Jaime Camara Creixell, director of global marketing and strategy for PETStar.

"And, of course, that's not the problem of the PET, the bottle companies, it's a problem of information, of lack of environmental awareness and lack of infrastructure," he said recently at The Packaging Conference in Orlando. "So we have to build together and that's part of the shared responsibility that we have."

And that, he said, means people in society, industry and government all must work toward the goal of increasing recycling.

PETStar started in 2009 and expanded in 2011 after it was purchased by a group of seven Coca-Cola bottling companies. The firm began producing 20,000 tons per year of food-grade recycled PET, but bumped that total to 50,000 after the 2011 acquisition. The resin is used to make new recycled-content bottles.

Along the way to expansion, the company also constructed an onsite museum and auditorium to help spread the word about the need for everyone to help with recycling. "Our museum is an invitation for the concept of shared responsibility," Camara said.

Communication, especially with children, is the key to increasing recycling, he said.

.And just like in the United States, the marketing and strategy director said, some adults in Mexico might not listen to other adults when it comes to recycling, but they just might listen to their kids.

"If somebody in Mexico is driving his car, opens the window, dumps a bottle, nobody will tell anything to that guy. But maybe his children sitting beside him (will say something). So the environmental awareness of children is really powerful, so we are working on this educational progress to really make a change," Camara said.

"We are working together in this journey. If we want plastics to succeed, we must recycle. This is a must. So we have to work together. So we have to encourage environmental awareness of the children and teach the parents through the kids," he said.

PETStar receives its recycled PET through its bottle gathering subsidiary, Avangard, which employs 1,100 of its own workers directly and operates eight collection facilities. Avangard also partners with multiple collection partners and helps support 24,000 pickers who scavenge used PET bottles, often at landfills, the company said.

The processing company can reprocess up to 3 billion bottles per year, Camara said.


Comments

Mexican PET recycler working to raise public awareness

By Jim Johnson
Senior Staff Reporter

Published: February 20, 2014 3:08 pm ET
Updated: February 20, 2014 9:14 pm ET

Post Your Comments


Back to story


More stories

Image

Plastics recycling is in full swing behind the scenes at NPE 2015

March 26, 2015 11:00 am ET

Paul Benvenuti walks the NPE 2015 show floor in Orlando with purpose. Keep up or be left behind, because this man has a job to do this week, and he's ...    More

Image

NPE nudges attendees to recycle

March 24, 2015 1:47 pm ET

A public awareness campaign developed by Keep America Beautiful is receiving prominent display at NPE 2015 as part of the show's overall effort to...    More

Image

SPI launching recycling summit

March 23, 2015 5:10 pm ET

The Society of the Plastics Industry Inc. announced Monday at NPE 2015 that the plastics trade association will return to Orlando in 2016 for a brand ...    More

Image

Designing a new image for plastics and recycling

March 23, 2015 2:36 pm ET

New York has its fashion week, and so does Paris and Milan. But they're no competition for Orlando this week as student designers who helped kick off ...    More

Image

DuPont exec: Still lots of lightweighting needed in the auto industry

March 23, 2015 6:00 am ET

In that role, Jeffrey Sternberg is responsible for bringing the breadth of DuPont advanced materials — as well as renewably sourced materials an...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events