Mexican PET recycler working to raise public awareness

By Jim Johnson
Senior Staff Reporter

Published: February 20, 2014 3:08 pm ET
Updated: February 20, 2014 9:14 pm ET

Image By: Jim Johnson Jaime Camara Creixell

Related to this story

Topics Sustainability, Recycling

ORLANDO, FLA. — When it comes to food grade PET recycling, PETStar SA de CV is clearly a leader in Mexico and in the world.

But the Toluca, Mexico-based recycling company knows it can't do it alone, especially in a country where environmental awareness can be lacking.

"In Mexico, we have very little environmental awareness. You will see bottles dumped in the place that it should not be," said Jaime Camara Creixell, director of global marketing and strategy for PETStar.

"And, of course, that's not the problem of the PET, the bottle companies, it's a problem of information, of lack of environmental awareness and lack of infrastructure," he said recently at The Packaging Conference in Orlando. "So we have to build together and that's part of the shared responsibility that we have."

And that, he said, means people in society, industry and government all must work toward the goal of increasing recycling.

PETStar started in 2009 and expanded in 2011 after it was purchased by a group of seven Coca-Cola bottling companies. The firm began producing 20,000 tons per year of food-grade recycled PET, but bumped that total to 50,000 after the 2011 acquisition. The resin is used to make new recycled-content bottles.

Along the way to expansion, the company also constructed an onsite museum and auditorium to help spread the word about the need for everyone to help with recycling. "Our museum is an invitation for the concept of shared responsibility," Camara said.

Communication, especially with children, is the key to increasing recycling, he said.

.And just like in the United States, the marketing and strategy director said, some adults in Mexico might not listen to other adults when it comes to recycling, but they just might listen to their kids.

"If somebody in Mexico is driving his car, opens the window, dumps a bottle, nobody will tell anything to that guy. But maybe his children sitting beside him (will say something). So the environmental awareness of children is really powerful, so we are working on this educational progress to really make a change," Camara said.

"We are working together in this journey. If we want plastics to succeed, we must recycle. This is a must. So we have to work together. So we have to encourage environmental awareness of the children and teach the parents through the kids," he said.

PETStar receives its recycled PET through its bottle gathering subsidiary, Avangard, which employs 1,100 of its own workers directly and operates eight collection facilities. Avangard also partners with multiple collection partners and helps support 24,000 pickers who scavenge used PET bottles, often at landfills, the company said.

The processing company can reprocess up to 3 billion bottles per year, Camara said.


Comments

Mexican PET recycler working to raise public awareness

By Jim Johnson
Senior Staff Reporter

Published: February 20, 2014 3:08 pm ET
Updated: February 20, 2014 9:14 pm ET

Post Your Comments


Back to story


More stories

Image

Unilever puts Dove brand on a MuCell diet

April 23, 2014 1:57 pm ET

New technology employed by Unilever NV in the manufacture of bottles for its Dove Body Wash range of products could end up saving the brand owner up...    More

Image

Coffee roaster looks to improve footprint of single cup systems

April 22, 2014 1:30 pm ET

One of the largest coffee and tea manufacturers in North America has introduced a single-serve beverage capsule intended to curb the waste created by ...    More

Two Eastman buildings among 10 biggest energy savers in national contest

April 22, 2014 11:35 am ET

Two offices at the headquarters of Eastman Chemical Co. in Kingsport, Tenn., ranked in the Top 10 for energy efficiency in the latest Energy Star...    More

Europe's bag use still expected to climb despite possible bag restrictions

April 22, 2014 9:29 am ET

Ceresana, a Germany-based research company, has released a report forecasting that by 2020 the sales volume of bags and sacks in Europe will reach 9....    More

DuPont: Asia's food packaging market at a major transition point

April 21, 2014 1:26 pm ET

DuPont Co. touted its packaging innovations and applications, and updated the firm's commercial status at a media event two days before the Chinaplas ...    More

Market Reports

Market Data Book - Rankings & Lists

A one-stop download of Plastic News' exclusive annual lists and processor rankings containing essential data including sales, employees, end markets, materials and more.
EXCLUSIVE EXCEL FEATURE: full mailing address details for available plant locations.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report provides analysis and discussions of economic and political conditions, market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as strategies being implemented by thermoformed packaging companies. In addition, there are reviews of 25 leading thermoformers in the packaging segment, assessing their growth initiatives and performance metrics over 10 years.

Learn more

Mold Making and Tooling Review and Outlook 2014 North America

This report provides in-depth analysis of the mold and toolmaking market for North America, including discussions of trends, opportunities, threats, the latest developments in production and labor and equipment trends impacting moldmakers.

Learn more

Upcoming Plastics News Events

May 6, 2014 - May 8, 2014Plastics in Medical Devices 2014

May 12, 2014 - May 12, 2014Plastics News Brazil Pharma Summit

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 3, 2015 - February 7, 2015Plastics News Executive Forum 2015

More Events