Housewares company building on CaliBowls' success

By Rhoda Miel
News Editor

Published: March 17, 2014 6:26 pm ET
Updated: March 17, 2014 6:44 pm ET

Image By: Rhoda Miel Simple Wave LLC is launching a series of new housewares products that build on the success of its CaliBowls products.

Related to this story

Topics Housewares, Injection Molding, Design

CHICAGO — Simple Wave LLC has found a lot of success for its CaliBowls, a polypropylene series of bowls, injection molded with a lip to help prevent spills.

It has won a place on store shelves of leading U.S. retailers including Target, Crate & Barrel and Costco.

Now the Hayward, Calif.-based company is launching a series of other housewares products that build on the same shape and technology, and continuing to stick with its U.S. manufacturer.

New products headed out to the market range from cutting boards and trays to mixing bowls and martini glasses.

"Imagine you're in a crowded bar," said Simple Wave co-founder Rich Stump during an interview at the International Home + Housewares show in Chicago March 16. "You're trying to get a tray of drinks across the floor, and you don't want to spill them."

The same undercut shape of the existing CaliBowls which provide the non-spill lip for liquids inside the bowls lend themselves to a good gripping surface on the outside for handles. The new mixing bowls coming on the market are easy to grip, but also have a spout to make it to pour batter out when you want to, Stump said.

Trays, cutting boards and other products also use that molded-in shape to reduce spills.

Stump said he sees the company being able to brand future products around its undercut spill resistant technology by using it across multiple products, much as the Oxo Good Grips products are known for the soft grip handles.

The bulk of the new products that Simple Wave is introducing will continue to be in PP, molded by Jatco Inc. in Union City, Calif., although a handful — such as a ceramic version of the bowls bound for Williams & Sonoma stores — are being made by international suppliers.

Simple Wave brought production of the CaliBowl back to the U.S. from China in 2011 looking for less complexity in production and development. That continues with the expanded line, as well as the continuing interest from consumers and retailers who want to buy more made in the U.S., Stump said.


Comments

Housewares company building on CaliBowls' success

By Rhoda Miel
News Editor

Published: March 17, 2014 6:26 pm ET
Updated: March 17, 2014 6:44 pm ET

Post Your Comments


Back to story


More stories

Image

Smartphone work adds 52 percent to sales for China's Eva Precision

September 18, 2014 4:37 pm ET

Growth in supplying the smartphone and automotive industries helped Chinese processor Eva Precision Holdings Ltd. push injection molding sales up 52...    More

Image

Nolato Contour beefs up white room molding capabilities

September 18, 2014 11:56 am ET

Nolato Medical has extended its controlled environment options to include a white room at its Baldwin, Wis., Nolato Contour plant.    More

Badger buys competitor Joseph Homa

September 17, 2014 4:04 pm ET

Badger Plug Co. has extended its protective plugs customer base by acquiring and closing a rival, Joseph Homa Consultants Inc. of Montreal.    More

Image

Cascade Engineering founder Keller to step down as CEO

September 16, 2014 8:33 pm ET

Cascade Engineering Inc. is undergoing a transition as President Mark Miller will also add the role of CEO, replacing founder Fred Keller, who has...    More

Image

Canadian, Mexican injection molders form auto supply joint venture

September 16, 2014 2:26 pm ET

A new automotive parts manufacturer will open in Querétaro, Mexico, through a joint venture between Canadian automotive supplier Papp Plastics and Dis...    More

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events