Housewares company building on CaliBowls' success

By Rhoda Miel
News Editor

Published: March 17, 2014 6:26 pm ET
Updated: March 17, 2014 6:44 pm ET

Image By: Rhoda Miel Simple Wave LLC is launching a series of new housewares products that build on the success of its CaliBowls products.

Related to this story

Topics Housewares, Injection Molding, Design

CHICAGO — Simple Wave LLC has found a lot of success for its CaliBowls, a polypropylene series of bowls, injection molded with a lip to help prevent spills.

It has won a place on store shelves of leading U.S. retailers including Target, Crate & Barrel and Costco.

Now the Hayward, Calif.-based company is launching a series of other housewares products that build on the same shape and technology, and continuing to stick with its U.S. manufacturer.

New products headed out to the market range from cutting boards and trays to mixing bowls and martini glasses.

"Imagine you're in a crowded bar," said Simple Wave co-founder Rich Stump during an interview at the International Home + Housewares show in Chicago March 16. "You're trying to get a tray of drinks across the floor, and you don't want to spill them."

The same undercut shape of the existing CaliBowls which provide the non-spill lip for liquids inside the bowls lend themselves to a good gripping surface on the outside for handles. The new mixing bowls coming on the market are easy to grip, but also have a spout to make it to pour batter out when you want to, Stump said.

Trays, cutting boards and other products also use that molded-in shape to reduce spills.

Stump said he sees the company being able to brand future products around its undercut spill resistant technology by using it across multiple products, much as the Oxo Good Grips products are known for the soft grip handles.

The bulk of the new products that Simple Wave is introducing will continue to be in PP, molded by Jatco Inc. in Union City, Calif., although a handful — such as a ceramic version of the bowls bound for Williams & Sonoma stores — are being made by international suppliers.

Simple Wave brought production of the CaliBowl back to the U.S. from China in 2011 looking for less complexity in production and development. That continues with the expanded line, as well as the continuing interest from consumers and retailers who want to buy more made in the U.S., Stump said.


Comments

Housewares company building on CaliBowls' success

By Rhoda Miel
News Editor

Published: March 17, 2014 6:26 pm ET
Updated: March 17, 2014 6:44 pm ET

Post Your Comments


Back to story


More stories

Image

Magna opens new exterior facility, plans for lighting investment

October 30, 2014 1:36 pm ET

Canadian automotive supplier Magna International Inc. on Oct. 28 opened a new injection molding and robotic paint line facility in Delta Township,...    More

Image

Xten may shut down, working on sale to Commercial Plastics

October 29, 2014 5:49 pm ET

Xten Industries LLC is working on a sale to Commercial Plastics Co. of Mundelein, Ill. Xten, an injection molder based in Kenosha, Wis., filed a...    More

Image

Detroit Manufacturing Systems to hire 200 for F-150 production

October 29, 2014 10:40 am ET

Interior trim supplier Detroit Manufacturing Systems LLC plans to hire 200 assembly workers by January to support production growth of Ford Motor Co....    More

Image

Cosmetic packaging maker expands in China

October 28, 2014 3:32 pm ET

A $180 million expansion project by the Derjin Group of Taiwan has broken ground in China's Jiangsu province.    More

Image

Facing labor shortage, one processor starts its own bus service

October 27, 2014 2:08 pm ET

Like much of the manufacturing industry, Primera Plastics Inc. in Zeeland, Mich., has had trouble finding qualified workers to fill gaps in its staff....    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events