Movie placement part of the strategy at plastic housewares maker

By Rhoda Miel
News Editor

Published: March 18, 2014 11:17 am ET
Updated: March 18, 2014 3:58 pm ET

Image By: Tervis Tumbler Co. Tervis Tumbler plastic glasses will show up in the movie "Draft Day." The company hopes they reinforce a "green" message.

Related to this story

Topics Housewares, Injection Molding

CHICAGO — Tervis Tumbler Co. is going Hollywood.

The North Venice, Fla,-based housewares company’s plastic glasses will show up throughout the upcoming movie “Draft Day,” on desks and tables and in actors hands in the movie starring Kevin Costner as the general manager for the NFL’s Cleveland Browns, who is making decisions on who his team should pick in the upcoming NFL draft.

“Instead of going for a bottle of water, they use a Tervis Tumbler,” said Kim Livengood, director of PR and events for Tervis, during an interview at International Home + Housewares Show in Chicago March 15-18.

The product placement gives the film a chance to send an unspoken “green” message about reducing the number of single-use bottles, while Tervis is seen on the big screen in the hands of powerful sports decision makers — even if they’re fictional ones.

“It’s fun and put a focus on something new for us,” she said.

Tervis is also sponsoring an on-line contest as part of the film promotion at tervistoppick.com, with the winner going to the real NFL draft day on May 10.

The film placement may be new for Tervis, but it is part of an ongoing marketing focus the company needs to keep one step ahead of its competition.

Tervis developed the double-wall, insulated drinking cup, but many other housewares companies now have their own version on the market.

With U.S. production of its tumblers, made with Eastman Chemical Co.’s Tritan copolymer, and final assembly at Tervis’ facilities in Venice, Fla., Tervis relies on its ability to develop new designs quickly for the market. It has licenses with 60 different sports teams and entertainment outlets to drive sales for fans.

“We are always adding new designs and finding out what it is that the customer wants,” she said.

The Hollywood move may be new, but one the company believes will pay off and keep the Tervis product out in front of its competition.


Comments

Movie placement part of the strategy at plastic housewares maker

By Rhoda Miel
News Editor

Published: March 18, 2014 11:17 am ET
Updated: March 18, 2014 3:58 pm ET

Post Your Comments


Back to story


More stories

Image

Nolato Contour beefs up white room molding capabilities

September 18, 2014 11:56 am ET

Nolato Medical has extended its controlled environment options to include a white room at its Baldwin, Wis., Nolato Contour plant.    More

Image

Plastics News Now: Local Motors 3-D prints a car

September 18, 2014 6:00 am ET

A time lapse of the car being printed, we visit a rigid package manufacturer who is expanding and the strong M&A market might continue according to...    More

Badger buys competitor Joseph Homa

September 17, 2014 4:04 pm ET

Badger Plug Co. has extended its protective plugs customer base by acquiring and closing a rival, Joseph Homa Consultants Inc. of Montreal.    More

Image

Firewire rides aerospace materials to new surfboard design

September 17, 2014 2:18 pm ET

Surfboard manufacturer Firewire Surfboards Ltd. has developed a new board design it says is more flexible than its predecessor designs.    More

Image

Cascade Engineering founder Keller to step down as CEO

September 16, 2014 8:33 pm ET

Cascade Engineering Inc. is undergoing a transition as President Mark Miller will also add the role of CEO, replacing founder Fred Keller, who has led...    More

Market Reports

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events