The Plastics Blog
By Don Loepp | About The Plastics Blog

Pharrell Williams and Adidas make new clothing from marine debris

By Rhoda Miel | March 28, 2014 10:07 am ET

Sorry if this item puts an earworm in your head, but here goes: Pharrell Williams, whose song “Happy” has been at the top of the U.S. pop music charts for the past nine weeks, is getting involved in recycling plastic from marine waste.

Williams and sportswear giant Adidas Group announced March 27 that Williams would design a clothing line, called Originals, for Adidas, which will use Bionic Yarn. That yarn uses 40 percent plastic scrap collected from oceans.

Williams has been an investor and creative director for Return Textiles LLC of New York, which manufactures Bionic Yarn, since 2009.

Return Textiles originally launched to produce high tech fabrics for outdoor gear, then developed Bionic Yarn to use recycled plastics.

Bionic Yarn’s marine debris plastics will come from material collected by The Vortex Project.

The first commercial use for Bionic Yarn was a denim fabric that went into production in 2013.

The clothing for Herzogenaurach, Germany-based Adidas will go on sale this summer.

You can find an overview of what Bionic Yarn is here. And for a short non-musical video look at Bionic Yarn, with Wiliams and company co-founder Tyson Toussant:

The Big SHFT: Tyson Toussant and Pharrell Williams, Bionic Men from SHFT on Vimeo.


Recent Blog Posts

New registration process for plasticsnews.com (Psst: It's still free)   November 18, 2014 10:44 am ET
Astronauts, 3-D printing and hoverboards? Sounds good   November 5, 2014 11:01 am ET
A look at the fastest-growing companies in our blow molders' ranking   November 3, 2014 9:35 am ET
Arburg's Heinz Gaub talks about plastics and additive manufacturing   October 23, 2014 9:26 am ET
What's more controversial, legalizing pot or criminalizing plastic bags?   October 22, 2014 9:53 am ET
Teknor Apex working to keep talented young workers in Rhode Island   October 15, 2014 6:00 am ET

Comments

Pharrell Williams and Adidas make new clothing from marine debris

By Rhoda Miel

Published: March 28, 2014 10:07 am ET
Updated: March 28, 2014 10:12 am ET

Post Your Comments


Back to story

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events