The Plastics Blog
By Don Loepp | About The Plastics Blog

Pharrell Williams and Adidas make new clothing from marine debris

By Rhoda Miel | March 28, 2014 10:07 am ET
Keywords:

Sorry if this item puts an earworm in your head, but here goes: Pharrell Williams, whose song “Happy” has been at the top of the U.S. pop music charts for the past nine weeks, is getting involved in recycling plastic from marine waste.

Williams and sportswear giant Adidas Group announced March 27 that Williams would design a clothing line, called Originals, for Adidas, which will use Bionic Yarn. That yarn uses 40 percent plastic scrap collected from oceans.

Williams has been an investor and creative director for Return Textiles LLC of New York, which manufactures Bionic Yarn, since 2009.

Return Textiles originally launched to produce high tech fabrics for outdoor gear, then developed Bionic Yarn to use recycled plastics.

Bionic Yarn’s marine debris plastics will come from material collected by The Vortex Project.

The first commercial use for Bionic Yarn was a denim fabric that went into production in 2013.

The clothing for Herzogenaurach, Germany-based Adidas will go on sale this summer.

You can find an overview of what Bionic Yarn is here. And for a short non-musical video look at Bionic Yarn, with Wiliams and company co-founder Tyson Toussant:

The Big SHFT: Tyson Toussant and Pharrell Williams, Bionic Men from SHFT on Vimeo.


Recent Blog Posts

Plastic gets official for March Madness   March 19, 2015 10:47 am ET
SAE may change, but auto technology marches on   March 13, 2015 12:24 pm ET
Plastics companies named manufacturing leaders   March 4, 2015 5:58 pm ET
Let's take a look at the fastest growing thermoformers   February 16, 2015 11:19 am ET
Plastics, thermoforming and the 2015 Super Bowl   February 2, 2015 10:59 am ET
Some great videos about the future of plastics, plus a serious complaint   January 27, 2015 2:32 pm ET

Comments

Pharrell Williams and Adidas make new clothing from marine debris

By Rhoda Miel

Published: March 28, 2014 10:07 am ET
Updated: March 28, 2014 10:12 am ET

Post Your Comments


Back to story

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events