The Plastics Blog
By Don Loepp | About The Plastics Blog

Pharrell Williams and Adidas make new clothing from marine debris

By Rhoda Miel | March 28, 2014 10:07 am ET

Sorry if this item puts an earworm in your head, but here goes: Pharrell Williams, whose song “Happy” has been at the top of the U.S. pop music charts for the past nine weeks, is getting involved in recycling plastic from marine waste.

Williams and sportswear giant Adidas Group announced March 27 that Williams would design a clothing line, called Originals, for Adidas, which will use Bionic Yarn. That yarn uses 40 percent plastic scrap collected from oceans.

Williams has been an investor and creative director for Return Textiles LLC of New York, which manufactures Bionic Yarn, since 2009.

Return Textiles originally launched to produce high tech fabrics for outdoor gear, then developed Bionic Yarn to use recycled plastics.

Bionic Yarn’s marine debris plastics will come from material collected by The Vortex Project.

The first commercial use for Bionic Yarn was a denim fabric that went into production in 2013.

The clothing for Herzogenaurach, Germany-based Adidas will go on sale this summer.

You can find an overview of what Bionic Yarn is here. And for a short non-musical video look at Bionic Yarn, with Wiliams and company co-founder Tyson Toussant:

The Big SHFT: Tyson Toussant and Pharrell Williams, Bionic Men from SHFT on Vimeo.


Recent Blog Posts

Canadian plastics officials help with shoreline cleanup   October 1, 2014 2:35 pm ET
Does this all-plastic trumpet sound 'as good' as brass?   September 23, 2014 10:54 am ET
Sometimes the headline doesn't match the story   September 22, 2014 2:56 pm ET
Here's a peek behind our 2014 film & sheet ranking   September 15, 2014 1:22 pm ET
Weighing in on top plastics personalities   September 8, 2014 5:12 pm ET
How's the media treating plastics these days?   August 27, 2014 10:49 am ET

Comments

Pharrell Williams and Adidas make new clothing from marine debris

By Rhoda Miel

Published: March 28, 2014 10:07 am ET
Updated: March 28, 2014 10:12 am ET

Post Your Comments


Back to story

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events