For detergent makers, 'green' is in the bag

By Kerri Jansen
Staff Reporter

Published: April 1, 2014 2:22 pm ET
Updated: April 1, 2014 2:38 pm ET

Image By: Savvy Green LLC Savvy Green LLC co-owners Mary Allen and Rita Knorr fit in a yoga pose during the International Home + Housewares Show in Chicago.

Related to this story

Topics Packaging, Sustainability, Polyethylene, Film & Sheet, Recycling

CHICAGO — For the makers of Savvy Green laundry and dishwasher detergents, their product’s message wouldn’t be complete without the right packaging.

Mary Allen and Rita Knorr, friends, yogis and tie-dye apron-wearing co-owners of Savvy Green LLC, created the line of detergent powders as an earth-friendly alternative to synthetic cleaning products. Based in humid St. Petersburg, Fla., the pair sought a packaging material that would lock out clump-causing moisture better than a cardboard box, while being lightweight and easy to ship. And, importantly, it had to fit the brand’s slogan of “Smart, Green, Clean.”

“We thought [of] a flexible pouch, but we didn’t want to just do any regular flexible pouch, we had to do something that fit in with our whole environmental and green awareness,” Allen said.

They found a solution in a flexible yet sturdy plastic bag made of recyclable high density polyethylene. The pouch, which is itself made in part from recycled material, can be resealed, reused and recycled with plastic shopping bags or in communities that accept flexible packaging curbside.

“When you’re finished with the product, you can actually … recycle it in the same waste stream as other shopping bags,” Allen said.

Launched in 2012 with a single laundry detergent product, Savvy Green recently added dishwasher detergent and an oxygen brightening powder to its offerings. The co-owners displayed their products at the International Home + Housewares Show March 15-18 in Chicago.

Packaging detergent powder in plastic bags instead of cardboard boxes means the product takes up less space in shipping containers and store shelves. It’s easier to ship than heavy plastic jugs of liquid detergent, so the package made sense from a business standpoint as well as environmentally, Allen said.

“Our package uses recycled material to be produced, plus it only uses one layer of film and that reduces the amount of material used, so it reduces the amount of energy required to make the product,” Allen said.

The Savvy Green line is sold nationwide at natural and specialty stores and online.

Image By: Savvy Green LLC Savvy Green LLC's soaps are packaged in a lightweight, recyclable HDPE pouch.


Comments

For detergent makers, 'green' is in the bag

By Kerri Jansen
Staff Reporter

Published: April 1, 2014 2:22 pm ET
Updated: April 1, 2014 2:38 pm ET

Post Your Comments


Back to story


More stories

Image

Report: Brands are falling short on packaging sustainability

January 29, 2015 5:19 pm ET

Packaging in general, and plastic packaging in particular, has a long way to go in terms of recycling, according to a pair of environmental groups.    More

Image

Profit dips at Bemis Co. Inc.

January 29, 2015 2:04 pm ET

Profit dipped for Bemis Co. Inc. for all of 2014, but were up during the fourth quarter in what the company's leader called a “pivotal year....    More

Image

Plastics News Now: Losing weight with style, plastics in the Dragons' Den

January 29, 2015 6:00 am ET

A 19-year-old entrepreneur brings business to a U.K. injection molder after winning support on TV's Dragons' Den, auto suppliers combine...    More

Image

African equity fund invests in Kenya's General Plastics

January 28, 2015 4:24 pm ET

An African investment fund specializing in agriculture has invested in Kenyan packaging firm General Plastics Ltd. to provide funds to expand in the...    More

Image

Plastics help Volt hit new target

January 28, 2015 1:54 pm ET

The 2016 Volt, unveiled at the North American International Auto Show in Detroit in January, features a sportier exterior design — GM calls it &...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events