Coke reaches out for ideas on how to increase recycling in the UK

PRW

Published: April 3, 2014 9:07 am ET
Updated: April 3, 2014 10:44 am ET

Image By: Coca-Cola Enterprises Ltd. Joe Franses, director of corporate responsibility and sustainability for Coca-Cola Enterprises.

Related to this story

Topics Public Policy, Sustainability, Europe, Beverage, Beverage (soda, 1 liter), Beverage (soda, 2 liter), Beverage (soda, 3+ liter), Recycling
Companies & Associations Coca-Cola Co.

Coca-Cola Enterprises Ltd. (CCE) has launched a new recycling challenge campaign to get more United Kingdom households recycling their plastic bottles after research found most other European countries recycled far more.

While a YouGov survey last year found 75 percent of British and French residents claimed to ‘always’ recycle at home, a six-month study of 20 households in England and France, conducted by CCE and the University of Exeter, found only around half of all plastic bottles in both countries were recycled, well below the European average of 61 percent.

Uxbridge, England-based Coca-Cola Enterprises is a bottler and distributor of Coca-Cola products in Europe.

Among a number of outcomes, the study concluded that consumers needed to break old recycling habits and start new ones, and that many householders did not have an accurate understanding of what happened to their waste once it had been collected.

Many believed such plastic waste was simply sent to landfill, rather than being reused in new products, while others in the study were unwilling to make room on their property for a recycling bin, CCE said.

As a result of the study’s findings, CCE has launched an 11-week campaign in collaboration with ‘open innovation’ platform Openideo.com, aimed at the latter’s 60,000 online members to come up with solutions to improve at-home recycling habits.

“While we can leverage our experience and expertise to educate and inspire consumers to recycle more often, we recognize we don’t have all the answers,” said Joe Franses, CCE’s corporate responsibility and sustainability director.

“So, we are collaborating with other thought leaders, and the best creative minds in the Openideo.com global community, to help generate ideas that could deliver real change in at-home recycling habits.”

Liz Goodwin, chief executive of recycling and waste consultancy Wrap, said: “The UK has made fantastic progress in recycling over the last ten years and now recycles four times as much which means we now recycle more than we send to landfill.

“This is great news for the environment and economy, but there’s still a lot more we can all do. The recycling challenge is a great way to stimulate debate, share expertise and encouraging creativity around recycling to create real change.”


Comments

Coke reaches out for ideas on how to increase recycling in the UK

PRW

Published: April 3, 2014 9:07 am ET
Updated: April 3, 2014 10:44 am ET

Post Your Comments


Back to story


More stories

Image

Vanee Foods adding hot-fill line

September 15, 2014 1:55 pm ET

Vanee Foods Co. expects to have a new hot-fill bottling line operational at its Broadview, Ill., facility by the end of this month.    More

Image

ZF finalizes deal to buy TRW, creating another global auto supply giant

September 15, 2014 1:09 pm ET

TRW Automotive Holdings, in a supply chain megadeal that has been in the works since mid-July, said Sept. 15 it has agreed to be acquired by German...    More

Image

BASF analyzes products based on sustainability potential

September 15, 2014 11:48 am ET

Chemicals giant BASF SE has created a new process for managing its product portfolio based on sustainability criteria.    More

Hungarian recycler launches new unit

September 15, 2014 10:59 am ET

Hungarian plastics recycler Polyter-Mix kft has launched a new 1,400-square-meter production hall at a site in Körösladány in southeastern Hungary.    More

Image

Parx launches production of Saniconcentrates antibacterial polymers

September 12, 2014 11:11 am ET

Parx Plastics has achieved commercial production of its Saniconcentrates-brand line of antibacterial polymers.    More

Market Reports

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Thermoformed Packaging 2014 Market Review & Outlook – North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events