Coke reaches out for ideas on how to increase recycling in the UK

PRW

Published: April 3, 2014 9:07 am ET
Updated: April 3, 2014 10:44 am ET

Image By: Coca-Cola Enterprises Ltd. Joe Franses, director of corporate responsibility and sustainability for Coca-Cola Enterprises.

Related to this story

Topics Sustainability, Public Policy, Recycling, Europe, Beverage, Beverage (soda, 1 liter), Beverage (soda, 2 liter), Beverage (soda, 3+ liter)
Companies & Associations Coca-Cola Co.

Coca-Cola Enterprises Ltd. (CCE) has launched a new recycling challenge campaign to get more United Kingdom households recycling their plastic bottles after research found most other European countries recycled far more.

While a YouGov survey last year found 75 percent of British and French residents claimed to ‘always’ recycle at home, a six-month study of 20 households in England and France, conducted by CCE and the University of Exeter, found only around half of all plastic bottles in both countries were recycled, well below the European average of 61 percent.

Uxbridge, England-based Coca-Cola Enterprises is a bottler and distributor of Coca-Cola products in Europe.

Among a number of outcomes, the study concluded that consumers needed to break old recycling habits and start new ones, and that many householders did not have an accurate understanding of what happened to their waste once it had been collected.

Many believed such plastic waste was simply sent to landfill, rather than being reused in new products, while others in the study were unwilling to make room on their property for a recycling bin, CCE said.

As a result of the study’s findings, CCE has launched an 11-week campaign in collaboration with ‘open innovation’ platform Openideo.com, aimed at the latter’s 60,000 online members to come up with solutions to improve at-home recycling habits.

“While we can leverage our experience and expertise to educate and inspire consumers to recycle more often, we recognize we don’t have all the answers,” said Joe Franses, CCE’s corporate responsibility and sustainability director.

“So, we are collaborating with other thought leaders, and the best creative minds in the Openideo.com global community, to help generate ideas that could deliver real change in at-home recycling habits.”

Liz Goodwin, chief executive of recycling and waste consultancy Wrap, said: “The UK has made fantastic progress in recycling over the last ten years and now recycles four times as much which means we now recycle more than we send to landfill.

“This is great news for the environment and economy, but there’s still a lot more we can all do. The recycling challenge is a great way to stimulate debate, share expertise and encouraging creativity around recycling to create real change.”


Comments

Coke reaches out for ideas on how to increase recycling in the UK

PRW

Published: April 3, 2014 9:07 am ET
Updated: April 3, 2014 10:44 am ET

Post Your Comments


Back to story


More stories

Image

Residents ask court to close pipe maker

November 21, 2014 3:22 pm ET

Residents living by National Pipe & Plastics Inc.'s new factory in an industrial zone of Endicott, N.Y., say the facility has “devastated the...    More

Image

Ineos making its UK shale play

November 21, 2014 9:29 am ET

Chemical giant Ineos Group AG is planning to be the biggest player in the United Kingdom's shale gas industry.    More

UK court hearing case of rotomolding worker killed in 280° C oven

November 21, 2014 9:00 am ET

The management at a United Kingdom rotational molding plant are facing criminal charges for the death of a worker who was trapped inside a 280°...    More

Image

Netstal, Electra Form team up for PET preform partnership

November 20, 2014 3:15 pm ET

The Netstal division of Krauss-Maffei Corp. is teaming up with Electra Form Industries in a partnership to offer PET preform machines and molds as a...    More

Image

UK plastics firms target customers in Mexico and Central America

November 20, 2014 4:31 pm ET

The British Plastics Federation is stepping up its interest in Latin American markets, as evidenced by its debut appearance at the Plastimagen México ...    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events