Wittmann Battenfeld forms unit to deal with maquiladora customers

By Stephen Downer
Correspondent

Published: April 4, 2014 12:47 pm ET
Updated: April 4, 2014 12:50 pm ET

Image By: Stephen Downer David Rodrigo Muņoz Barrera, president of Wittmann Battenfeld Maquilas Inc.

Related to this story

Topics Automotive, Machinery, Mexico, Latin America
Companies & Associations Wittmann Battenfeld GmbH

GUADALAJARA, MEXICO — Wittmann Battenfeld Inc, of Torrington, Conn, has formed a company exclusively to handle business with Mexico’s flourishing maquiladora industry.

The new company, Wittmann Battenfeld Maquilas Inc, is headquartered in El Paso, Texas. Its president is David Rodrigo Muñoz Barrera, who also is managing director of the Austrian machinery maker’s Mexican subsidiary, Wittmann Battenfeld México SA de CV, based in Querétaro, central Mexico.

“Previously Wittmann Battenfeld in the United States covered Mexico” with technical support and service, Muñoz Barrera told Plastics News at Expo Plásticos Guadalajara. “Sometimes language was a problem. This is why we have this new unit.”

The maquiladora industry in Mexico comprises about 6,000 companies, many of them situated in towns close to the Mexico-US border. It employs 2.3 million and accounts for 80 percent of the country’s non-petroleum exports, according to Index, an acronym for Consejo Nacional de la Industria Maquiladora y Manufactura de Exportación AC, an umbrella organization for 20 maquiladora associations across Mexico.

According to Index’s president, Emilio Cadena Rubio, 40-50 percent of Index’s members supply the automotive industry “and many of them have injection molding operations.”

Wittmann Battenfeld has 500 maquiladora customers, Muñoz Barrera said, adding that the new company employs a total of seven engineers and sales people.

“We have sold some machinery since Wittmann Battenfeld Maquilas was set up [in June 2013]. By making this change we increased the confidence of those customers in us.”

Muñoz Barrera said the market the new company serves has “huge potential” because, he said, “the security issues have been solved, especially in Tijuana. Many companies are opening new facilities there and in Mexicali.”

The first quarter of 2013 was the best-ever for Wittmann Battenfeld in Mexico, with orders showing a 20 percent increase on the same quarter in 2013. “The reason is automotive,” he said.

Sixty percent of the company’s business in Mexico is automotive, with the rest coming from domestic appliances, electronics, cosmetics and packaging.


Comments

Wittmann Battenfeld forms unit to deal with maquiladora customers

By Stephen Downer
Correspondent

Published: April 4, 2014 12:47 pm ET
Updated: April 4, 2014 12:50 pm ET

Post Your Comments


Back to story


More stories

Image

West Coast ports dispute impacts machinery imports

February 27, 2015 5:00 pm ET

Asian machinery companies got caught in the West Coast ports labor dispute — causing some headaches to get equipment ready for NPE 2015.    More

Image

Wittmann, Illig among machinery firms boosting investments in India

February 27, 2015 1:34 pm ET

GANDHINAGAR, INDIA — Expected growth in the Indian plastics market is leading several global machinery firms to make investments there,...    More

Image

Plastic Omnium makes China investment push

February 26, 2015 4:35 pm ET

Three of the six new plants that automotive molder Plastic Omnium SA plans this year will be in China, part of a broader push it’s making in...    More

Image

NFM Welding Engineers opens direct office in China

February 26, 2015 2:05 pm ET

MASSILLON, OHIO — Extrusion equipment manufacturer NFM Welding Engineers Inc. has opened a sales office in Dalian, China.    More

Image

Amut buys Dolci and Bielloni

February 25, 2015 3:41 pm ET

Amut SpA, the Novara, Italy-based maker of extruders, thermoforming machines and plastics recycling equipment, has acquired the Italian company that m...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events