Liquid packaging specialist, Sidel Group, is targeting Africa’s beverage market — a territory that the company believes is ripe for growth.
“With a population of over 1 billion, Africa represents a huge opportunity for Sidel to enhance and expand its presence in one of the fastest growing markets for our business globally,” said Terence Hobson, managing director, Sidel Packaging Systems, South Africa.
“With its promising economic outlook, aggressive infrastructure development, population growth and stable political situation, Africa is one of the best places in the world for us to present our innovative solutions which address evolving market needs.“
The PET blow molding company is therefore exhibiting at Juice Africa 2014, the continent’s only gathering dedicated solely to Africa’s juice segment. The event is being held in Cape Town April 8-10.
“Africa is presently growing at much faster economic rates than many of the well-established developed countries, offering potential for significant growth in the liquid packaging market,” Hobson added.
“We recognize these trends and aim to engage our experience, global expertise and strong market position, to enable active knowledge transfer and introduce the most innovative solutions for the various stakeholders connected with this line of business.”