BASF's new products for Chinaplas will focus on R&D for the region

Rebecca Kanthor
PLASTICS NEWS CORRESPONDENT

Published: April 10, 2014 3:14 pm ET
Updated: April 10, 2014 3:18 pm ET

Image By: BASF SE BASF said the changing consumer needs in China will drive a demand for more sustainable materials.

Related to this story

Topics Materials, Sustainability, China, Automotive, Construction, Materials Suppliers, CHINAPLAS
Companies & Associations BASF SE

SHANGHAI — The plastics industry in China is growing at a faster rate than its gross domestic product, and BASF SE officials believe there is growing consumer demand for sustainable products.

With the April 23-26 Chinaplas trade show approaching, BASF introduced some of the innovations it will highlight there at an April 10 news conference in Shanghai.

Frithjof Netzer, senior vice president for performance chemicals in the Asia-Pacific, gave a broad trend forecast. He said some new products reflected the company’s intensified R&D activities in the region.

Netzer said Ludwigshafen, Germany-based company’s growth plans require it to answer the needs of Asia Pacific that may be different from in other markets.

Zheng Daqing, senior vice president business and market development for Greater China, said changing consumer needs in China especially are creating challenges for consumers in energy use, consumer product safety and waste management.

“With the latest plastics solutions, we are collaborating with our customers on innovations to address these challenges that are developed in Asia Pacific, for Asia Pacific and the world,” he said.

BASF’s product announcements spanned a wide range of applications, from polyurethane systems for shoe soles to antioxidants for linear low density polyethylene film.

The automotive market is important in China. At Chinaplas, BASF will showcase a new lightweight car seat concept developed with AP Solutions, an Incheon, South Korea, design and engineering firm.

Andy Postlethwaite, senior vice president performance materials for the Asia Pacific, said slim foam polyurethane can achieve a weight reduction of 20 percent compared to a standard car seat, and space reduction of about 20 millimeters.

“The entire automotive industry is under pressure regarding emission and fuel consumption,” he said. “One way to deal with that is to reduce the weight of the vehicle parts. And the more advanced we get, with plastics, the more parts we can replace.”

Two of the technologies that BASF showcased, coextruded PVC-polybutylene terephthalate window profiles with Ultradur and anti-run hosiery made with Elastollan thermoplastic polyurethane, were developed specifically for the Asia Pacific market at BASF’s year-old innovation campus in Shanghai. The company recently announced that it will make an additional investment in R&D in the region, with a commitment to increase R&D by 3,500 jobs by 2020.

Other new products included flame retardants for electronics and light stabilizers for agricultural film. Netzer said the company is driven by customer demand.

“We will do whatever our partners in the markets, what they require us to do in terms of further growth and bigger success,” he said.

He added: “They tell me they need ideas that bring down costs in their plants and they tell me they need ideas that increase success in selling products in the marketplace.”

Reporters pressed executives to talk about growing concerns among Chinese consumers about the chemical industry’s environmental and health record, but Zheng deflected the questions by stating that BASF is acting in accordance with local regulations and according to safety standards.

“We encourage enhanced understanding and dialogue. We think it shows people are more interested in the chemical industry and this is a good thing,” he said.


Comments

BASF's new products for Chinaplas will focus on R&D for the region

Rebecca Kanthor
PLASTICS NEWS CORRESPONDENT

Published: April 10, 2014 3:14 pm ET
Updated: April 10, 2014 3:18 pm ET

Post Your Comments


Back to story


More stories

Image

Ferro sells another piece of its plastics business

December 19, 2014 3:33 pm ET

Ferro Corp. has sold its North American polymer additives business to a private equity firm for $154 million in cash.    More

Image

Antimicrobial polymers firm TiFiber launching pilot production in Ark.

December 19, 2014 10:58 am ET

TiFiber Inc., which makes synthetic compounds to control dangerous microorganisms, will locate a pilot production facility and its future company...    More

Image

Patel named LyondellBasell CEO

December 19, 2014 9:56 am ET

Bhavesh V. “Bob” Patel has been named CEO of Houston-based polyolefins producer LyondellBasell Industries NV, effective Jan. 12.    More

Image

Momentive to get a new name in January

December 19, 2014 9:45 am ET

Momentive Specialty Chemicals Inc. will change its name to Hexion Inc., effective Jan. 15.    More

Image

Thailand's SCG Chemicals buying Norwegian chemical firm Norner

December 19, 2014 9:11 am ET

Thailand's SCG Chemicals Co. Ltd. has announced it has acquired 51 percent of the shares in the independent petrochemical company Norner Holding AS fr...    More

Market Reports

Flexible Packaging Trends in North America

Our latest RESEARCH report examines trends in FLEXIBLE PACKAGING impacting the North American market including a review of economic conditions, key drivers of growth, materials pricing, M&A activity, sustainability challenges and the outlook for 2015.

Learn more

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events