BASF's new products for Chinaplas will focus on R&D for the region

Rebecca Kanthor
PLASTICS NEWS CORRESPONDENT

Published: April 10, 2014 3:14 pm ET
Updated: April 10, 2014 3:18 pm ET

Image By: BASF SE BASF said the changing consumer needs in China will drive a demand for more sustainable materials.

Related to this story

Topics Automotive, Construction, Sustainability, Materials, Materials Suppliers, China, CHINAPLAS
Companies & Associations BASF SE

SHANGHAI — The plastics industry in China is growing at a faster rate than its gross domestic product, and BASF SE officials believe there is growing consumer demand for sustainable products.

With the April 23-26 Chinaplas trade show approaching, BASF introduced some of the innovations it will highlight there at an April 10 news conference in Shanghai.

Frithjof Netzer, senior vice president for performance chemicals in the Asia-Pacific, gave a broad trend forecast. He said some new products reflected the company’s intensified R&D activities in the region.

Netzer said Ludwigshafen, Germany-based company’s growth plans require it to answer the needs of Asia Pacific that may be different from in other markets.

Zheng Daqing, senior vice president business and market development for Greater China, said changing consumer needs in China especially are creating challenges for consumers in energy use, consumer product safety and waste management.

“With the latest plastics solutions, we are collaborating with our customers on innovations to address these challenges that are developed in Asia Pacific, for Asia Pacific and the world,” he said.

BASF’s product announcements spanned a wide range of applications, from polyurethane systems for shoe soles to antioxidants for linear low density polyethylene film.

The automotive market is important in China. At Chinaplas, BASF will showcase a new lightweight car seat concept developed with AP Solutions, an Incheon, South Korea, design and engineering firm.

Andy Postlethwaite, senior vice president performance materials for the Asia Pacific, said slim foam polyurethane can achieve a weight reduction of 20 percent compared to a standard car seat, and space reduction of about 20 millimeters.

“The entire automotive industry is under pressure regarding emission and fuel consumption,” he said. “One way to deal with that is to reduce the weight of the vehicle parts. And the more advanced we get, with plastics, the more parts we can replace.”

Two of the technologies that BASF showcased, coextruded PVC-polybutylene terephthalate window profiles with Ultradur and anti-run hosiery made with Elastollan thermoplastic polyurethane, were developed specifically for the Asia Pacific market at BASF’s year-old innovation campus in Shanghai. The company recently announced that it will make an additional investment in R&D in the region, with a commitment to increase R&D by 3,500 jobs by 2020.

Other new products included flame retardants for electronics and light stabilizers for agricultural film. Netzer said the company is driven by customer demand.

“We will do whatever our partners in the markets, what they require us to do in terms of further growth and bigger success,” he said.

He added: “They tell me they need ideas that bring down costs in their plants and they tell me they need ideas that increase success in selling products in the marketplace.”

Reporters pressed executives to talk about growing concerns among Chinese consumers about the chemical industry’s environmental and health record, but Zheng deflected the questions by stating that BASF is acting in accordance with local regulations and according to safety standards.

“We encourage enhanced understanding and dialogue. We think it shows people are more interested in the chemical industry and this is a good thing,” he said.


Comments

BASF's new products for Chinaplas will focus on R&D for the region

Rebecca Kanthor
PLASTICS NEWS CORRESPONDENT

Published: April 10, 2014 3:14 pm ET
Updated: April 10, 2014 3:18 pm ET

Post Your Comments


Back to story


More stories

Image

Residents ask court to close pipe maker

November 21, 2014 3:22 pm ET

Residents living by National Pipe & Plastics Inc.'s new factory in an industrial zone of Endicott, N.Y., say the facility has “devastated the...    More

Image

Dow reaches agreement with Third Point

November 21, 2014 9:11 am ET

Dow Chemical Co. has reached an agreement with the investment firm that has been trying to force the company to sell off some assets.More

Image

Ineos making its UK shale play

November 21, 2014 9:29 am ET

Chemical giant Ineos Group AG is planning to be the biggest player in the United Kingdom's shale gas industry.    More

Image

High pressure RTM systems moving from Europe to Mexico

November 20, 2014 4:24 pm ET

Engel Holding GmbH's subsidiary in Mexico says it has sold the first high pressure resin transfer machine system (HP-RTM) in the Americas to a...    More

Image

Thomson Plastics opens N.C. plant

November 20, 2014 3:12 pm ET

Custom injection molder Thomson Plastics Inc. has opened a new manufacturing facility in Lexington, N.C.    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events