SodaStream turns to PET for its new pre-measured flavor 'Caps'

By Kerri Jansen
Staff Reporter

Published: April 15, 2014 1:40 pm ET
Updated: April 15, 2014 1:46 pm ET

Image By: SodaStream International Ltd. SodaStream International Ltd.'s PET Caps contain pre-measured flavor concentrate for a one-liter bottle of carbonated water.

Related to this story

Topics Sustainability, Consumer Products

CHICAGO — SodaStream International Ltd., maker of home beverage carbonation systems, is using plastic to bring more flexibility to its consumers.

The Israeli company, with U.S. offices in Mount Laurel, N.J., has launched a line of single-use flavor capsules made from PET. Dubbed Caps, the capsules contain pre-measured flavor concentrate for a one-liter bottle of carbonated water. Consumers place the Cap onto a carbonated bottle of water and press to release the flavoring. Spent capsules can then be recycled, the company said.

Launched in the United States in November 2013, the Caps line anchored SodaStream’s display at the International Home + Housewares Show March 15-18 in Chicago.

SodaStream’s product line already includes bottles containing about 50 servings of flavor concentrate, enough to mix approximately 12 liters of homemade soda, with the consumer measuring flavoring by the capful. Caps, in contrast, provide a quick dose of flavoring and are “a great solution for those who really look for consistent dosing each time they make their own beverages,” Ilan Nacasch, SodaStream’s Chief Marketing Officer, wrote in an email to Plastics News.

Sold in packs of eight and available in a variety of flavors, the product answers a consumer call for more flexibility in home and on-the-go soda making, Nacasch added.

“The market is looking for more customization, more versatility, covering more usage occasions,” he wrote.

The company, which describes itself as an “earth-friendly” alternative to store-bought PET beverage bottles, says the carbon footprint of Caps is less than that of bottled ready-to-drink sodas. SodaStream did not disclose how much PET is used in each Cap.

Caps are manufactured in Israel and designed exclusively for use with SodaStream carbonation systems.  


Comments

SodaStream turns to PET for its new pre-measured flavor 'Caps'

By Kerri Jansen
Staff Reporter

Published: April 15, 2014 1:40 pm ET
Updated: April 15, 2014 1:46 pm ET

Post Your Comments


Back to story


More stories

Image

Coca-Cola closing its recycling division

October 30, 2014 3:50 pm ET

Beverage giant says it wants to work with suppliers    More

Image

Protective packaging predicted to grow 6.1 percent annually

October 29, 2014 3:39 pm ET

Protective packaging looks to be a high-growth market in the coming years, according to a new study by Freedonia Group Inc.    More

Image

Schütz investing $20 million for bulk container production in Missouri

October 29, 2014 11:18 am ET

German packaging company Schütz GmbH & Co. KGaA is expanding its presence in the United States through a $20 million project in Missouri slated to...    More

Image

Teknor Apex expands production of recycled nylon to Europe

October 29, 2014 10:12 am ET

Materials firm Teknor Apex Co. is making its recycled nylon compounds available in Europe for the first time.    More

Image

Trex sets quarterly sales record with more business on tap

October 28, 2014 1:09 pm ET

Composite deck maker Trex Co. Inc. set sales and earnings records for the third quarter of 2014 and is on track to see revenue reach $388 million for ...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events