SodaStream turns to PET for its new pre-measured flavor 'Caps'

By Kerri Jansen
Staff Reporter

Published: April 15, 2014 1:40 pm ET
Updated: April 15, 2014 1:46 pm ET

Image By: SodaStream International Ltd. SodaStream International Ltd.'s PET Caps contain pre-measured flavor concentrate for a one-liter bottle of carbonated water.

Related to this story

Topics Sustainability Consumer Products
Companies & Associations

CHICAGO — SodaStream International Ltd., maker of home beverage carbonation systems, is using plastic to bring more flexibility to its consumers.

The Israeli company, with U.S. offices in Mount Laurel, N.J., has launched a line of single-use flavor capsules made from PET. Dubbed Caps, the capsules contain pre-measured flavor concentrate for a one-liter bottle of carbonated water. Consumers place the Cap onto a carbonated bottle of water and press to release the flavoring. Spent capsules can then be recycled, the company said.

Launched in the United States in November 2013, the Caps line anchored SodaStream’s display at the International Home + Housewares Show March 15-18 in Chicago.

SodaStream’s product line already includes bottles containing about 50 servings of flavor concentrate, enough to mix approximately 12 liters of homemade soda, with the consumer measuring flavoring by the capful. Caps, in contrast, provide a quick dose of flavoring and are “a great solution for those who really look for consistent dosing each time they make their own beverages,” Ilan Nacasch, SodaStream’s Chief Marketing Officer, wrote in an email to Plastics News.

Sold in packs of eight and available in a variety of flavors, the product answers a consumer call for more flexibility in home and on-the-go soda making, Nacasch added.

“The market is looking for more customization, more versatility, covering more usage occasions,” he wrote.

The company, which describes itself as an “earth-friendly” alternative to store-bought PET beverage bottles, says the carbon footprint of Caps is less than that of bottled ready-to-drink sodas. SodaStream did not disclose how much PET is used in each Cap.

Caps are manufactured in Israel and designed exclusively for use with SodaStream carbonation systems.  


Comments

SodaStream turns to PET for its new pre-measured flavor 'Caps'

By Kerri Jansen
Staff Reporter

Published: April 15, 2014 1:40 pm ET
Updated: April 15, 2014 1:46 pm ET

Post Your Comments


Back to story


More stories

Image

Ford moving forward in carbon fiber for 'high volume' use

April 17, 2015 10:21 am ET

Ford Motor Co. has signed a deal with a carbon-fiber manufacturer to jointly explore “high-volume” automotive uses for the lightweight...    More

Image

Thailand's Royal Group adding thermoforming plant in Indiana

April 17, 2015 11:17 am ET

Royal Interpack North America Inc. is spending $12 million to make recycle-content PET clamshell containers in Anderson, Ind.    More

Image

Zoltek expanding CF capacity in Europe

April 17, 2015 10:12 am ET

Leading carbon fiber group Zoltek Corp. has signed a strategic agreement with the Hungarian government to expand its operation in northern Hungary,...    More

Image

Hanwha Azdel adds capacity in Lynchburg

April 16, 2015 2:01 pm ET

Composite maker Hanwha Azdel Inc. will add space and a new production line at its Lynchburg, Va., production facility, the company announced April 16.    More

Image

Denmark's Faerch Plast looks to expand packaging market beyond Europe

April 16, 2015 10:52 am ET

Denmark-based Faerch Plast A/S, a food packaging company, has announced it plans to target Australia, New Zealand, the Middle East, the U.S., Canada, ...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 15, 2015 - September 17, 2015Plastics Caps & Closures - September 2015

More Events