Adding flavor to capture sales

Published: April 16, 2014 4:03 pm ET
Updated: April 18, 2014 2:17 pm ET

Image By: Cool Gear Many pitchers shown at this year's International Home + Housewares Show in Chicago included filters and infusers to tap into new sales.

Related to this story

Topics Consumer Products, Injection Molding

CHICAGO — Water bottles no longer just hold water.

Instead, they come with weighted shakers to break up thick protein drinks. They have filters and, increasingly, plastic infusers that hold fruit, vegetable or herbs to make water taste better than just ordinary water.

Blame — or thank — social media for that last one.

“You go on Pinterest and there are hundreds of recipes for water infused with cucumbers or watermelon or basil-infused lemonade,” said a spokeswoman for Ignite USA LLC’s Contigo brand.

At this year’s International Home + Housewares Show, March 15-18 in Chicago, Contigo introduced a 72-ounce Autoseal Pitcher set, available either in acrylic or Eastman Chemical Co.’s Tritan copolyester, which includes an infusion stick to hold fruit or vegetables.

The pitcher combines the spill-proof technology of Chicago-based Contigo’s previous coffee mugs and water bottles with the growing interest in flavoring water naturally.

“People get tired of just drinking plain water, and with an infuser, you can have some actual fruit to flavor it,” said Colleen Dolan-Hastings, marketing manager for Cool Gear International Inc. of Plymouth, Mass., which introduced a pitcher at this year’s IHHS with both a filter and an infuser.

Pacific Marketing International’s Aladdin brand has even made an infuser basket that clips onto a straw and fits into existing bottles and tumblers made of either Tritan and styrene acrylonitrile.

And multiple companies are offering plastic shakers which can be placed inside a water bottle to help keep thick protein shakes from clumping up. Contigo even changed the shape of a water bottle — its Shake & Go Fit Mixer bottle — to provide a rounded shape so powdered mixes are less likely to settle in corners.

Texas housewares company Dexas International Ltd. also had its mind on post-workout drinks when it created its first water bottle, the H-DuO.

The dual chamber bottle is divided into two 12-ounce compartments, so active users can have one side for a drink during a workout, and the other for a post-workout treat, but without needing to carry two different bottles with them.

“We know that others have tried and failed with a two-chamber bottle, so we needed to make sure it would work,” said Jeff Logan, director of marketing for Dexas.

Dexas engineers spent three to four years developing a proprietary in-mold process to divide the bottle in half. The bottle is made of Tritan. Dexas is importing the first stocks of H-DuO for now, but plans to eventually mold it at its 170,000-square-foot Coppell, Texas, plant.

The H-DuO has two available lids, one with screw-on caps and another with straws so it can appeal to a broader mix of consumer.


Comments

Adding flavor to capture sales

Published: April 16, 2014 4:03 pm ET
Updated: April 18, 2014 2:17 pm ET

Post Your Comments


Back to story


More stories

Molder goes to auction block

October 17, 2014 12:17 pm ET

An Illinois custom injection molding operation will be auctioned off after its owner decided to close the business.    More

Image

Plastikon expanding in Kentucky

October 17, 2014 11:24 am ET

Automotive supplier Plastikon Industries Inc. plans to more than double the size of its production facility in Leitchfield, Ky.    More

Image

Taiwan's machinery makers look to speed development of all-electrics

October 15, 2014 11:25 am ET

Taiwan's large plastics machinery industry faces a challenge — less than 10 percent of its equipment uses the more eco-friendly all-electric...    More

Image

French molder betting on growth in the auto industry, Detroit

October 14, 2014 6:00 am ET

Precision French molder AdduXi Group is opening its first factory outside of its home country — in a Detroit suburb — and the top local...    More

Image

Wright Plastic Products adding two-shot molding capabilities in St. Clair

October 10, 2014 3:23 pm ET

Michigan custom injection molder Wright Plastic Products will add two-shot molding capabilities as part of an expected $1.8 million investment in new ...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events