Adding flavor to capture sales

Published: April 16, 2014 4:03 pm ET
Updated: April 18, 2014 2:17 pm ET

Image By: Cool Gear Many pitchers shown at this year's International Home + Housewares Show in Chicago included filters and infusers to tap into new sales.

Related to this story

Topics Consumer Products, Injection Molding

CHICAGO — Water bottles no longer just hold water.

Instead, they come with weighted shakers to break up thick protein drinks. They have filters and, increasingly, plastic infusers that hold fruit, vegetable or herbs to make water taste better than just ordinary water.

Blame — or thank — social media for that last one.

“You go on Pinterest and there are hundreds of recipes for water infused with cucumbers or watermelon or basil-infused lemonade,” said a spokeswoman for Ignite USA LLC’s Contigo brand.

At this year’s International Home + Housewares Show, March 15-18 in Chicago, Contigo introduced a 72-ounce Autoseal Pitcher set, available either in acrylic or Eastman Chemical Co.’s Tritan copolyester, which includes an infusion stick to hold fruit or vegetables.

The pitcher combines the spill-proof technology of Chicago-based Contigo’s previous coffee mugs and water bottles with the growing interest in flavoring water naturally.

“People get tired of just drinking plain water, and with an infuser, you can have some actual fruit to flavor it,” said Colleen Dolan-Hastings, marketing manager for Cool Gear International Inc. of Plymouth, Mass., which introduced a pitcher at this year’s IHHS with both a filter and an infuser.

Pacific Marketing International’s Aladdin brand has even made an infuser basket that clips onto a straw and fits into existing bottles and tumblers made of either Tritan and styrene acrylonitrile.

And multiple companies are offering plastic shakers which can be placed inside a water bottle to help keep thick protein shakes from clumping up. Contigo even changed the shape of a water bottle — its Shake & Go Fit Mixer bottle — to provide a rounded shape so powdered mixes are less likely to settle in corners.

Texas housewares company Dexas International Ltd. also had its mind on post-workout drinks when it created its first water bottle, the H-DuO.

The dual chamber bottle is divided into two 12-ounce compartments, so active users can have one side for a drink during a workout, and the other for a post-workout treat, but without needing to carry two different bottles with them.

“We know that others have tried and failed with a two-chamber bottle, so we needed to make sure it would work,” said Jeff Logan, director of marketing for Dexas.

Dexas engineers spent three to four years developing a proprietary in-mold process to divide the bottle in half. The bottle is made of Tritan. Dexas is importing the first stocks of H-DuO for now, but plans to eventually mold it at its 170,000-square-foot Coppell, Texas, plant.

The H-DuO has two available lids, one with screw-on caps and another with straws so it can appeal to a broader mix of consumer.


Comments

Adding flavor to capture sales

Published: April 16, 2014 4:03 pm ET
Updated: April 18, 2014 2:17 pm ET

Post Your Comments


Back to story


More stories

Image

Major packaging merger includes plastics operations

January 26, 2015 12:24 pm ET

A merger of packaging companies MeadWestvaco Corp. and Rock-Tenn Inc. will create a new company with nearly $16 billion in annual sales.    More

Image

Viking Plastics honored for employee relations

January 26, 2015 12:43 pm ET

Custom injection molder Viking Plastics has won DevelopErie’s 2014 Employer of the Year Award for manufacturing in the Erie, Pa., region.    More

Image

Continental builds low-emission interior trim factory in China

January 26, 2015 12:33 pm ET

Benecke-Kaliko AG is making the largest investment in its history to build an environmentally friendly auto interior trim plant in China, prompted by ...    More

Image

Hyundai Mobis investing $24 million to expand in Slovakia

January 22, 2015 9:28 am ET

South Korean auto parts maker Hyundai Mobis has unveiled plans to invest about 21 million euros ($24.1 million) to modernize and expand the output...    More

Image

Pyramid investing in new presses as it targets sales in medical, technical molding

January 21, 2015 1:40 pm ET

Custom molder Pyramid Plastics Inc. is investing to boost its stake in medical and technical molding.    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events